Makeup
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Brand news: When Europe arrives in Israel and everything you need for Passover
Makeup setting spray that dries within 3 seconds
Waterproof makeup remover with A dual–phase formula for sensitive eyes
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
2025 Purim capsule collection with trends from the professional makeup world
Ahead of Purim, SACARA is launching a new and colorful collection of eyeshadow color palettes, decorative stones, and glitter palettes.
With this knitted set, all you need is a pair of tall boots and bye
Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.
Purim 2025: SACARA to open three concept stores with holiday makeup
The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
What’s the connection between a beauty brand, a New York diner, and Kiryat Bialik?
The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!
Brand news: Fashion that respects the Earth
Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.
For the first time ever: Maybelline chooses Frida Uziel for campaign
The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."
Best highlighters of 2024 in Israel
The following products were ranked by their shade options, application, and overall appearance.
