Makeup

The chain is launching three pop-up stores in Petah Tikva, Beersheba, and Hadera, featuring the Purim 2025 collection with makeup products, accessories, and beauty items at attractive prices.

A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.

The international makeup brand Maybelline New York is opening its first-ever pop-up in Israel at Ofer Krayot Mall, designed in the style of an American diner. Get a sneak peek!

Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.

Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.

The social media star will lead Maybelline New York's digital campaign, her first beauty campaign, launching next month. "Makeup lets us choose who we want to be and unleash our imagination."

The following products were ranked by their shade options, application, and overall appearance.

Jerusalemite of the week: Brides and grooms alike want to look their best, and makeup artists like Rivka Bodenheim help them do just that.

The luxury Italian brand presents a new collection of 11 premium products, featuring natural ingredients and timeless Italian tradition.

With an investment of over NIS 1M, the new Ofer Ramat Aviv store features private makeup booths, advanced matching technology, exclusive products, and 3D-printed design.