Makeup
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Brand news: When Europe arrives in Israel and everything you need for Passover
Makeup setting spray that dries within 3 seconds
Waterproof makeup remover with A dual–phase formula for sensitive eyes
Brand news: The Korean coffee blowing up online is coming to Israel
The stylish brand inviting you to a vacation in Capri, the upgraded beauty product, the mezuzah born in tribute to the country, and more new products we think you'd like.
Brand news: From the tennis courts in Paris to the wardrobe
Scents of the bath, the mascara that breaks the rules, the winning classic, hot bridal gowns, innovative perfumes, premium strollers for children, and more new products.
Study reveals previously unknown ancient makeup recipe from Iranian tomb
Scientific study identifies unique kohl recipe from 9th century BCE.
Makeup and Skincare Tips for Israel's Hot and Dry Climate
"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist
The lead makeup artist and trainer for Bobbi Brown Israel reveals his secret summer makeup tips: Why you should mix serum with foundation, and how to handle the Israeli humidity.
Brand news: Ocean-inspired jewelry and fun cakes for Shavuot
When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.
This innovation by Maya Kayy will make your summer
Careline’s new makeup is a particularly pleasant surprise: A thin liquid foundation that disappears on the skin, yet provides even and impressive coverage.
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?
Ahead of Purim: Natural and vegan facial milk for makeup removal, deep cleansing, and nourishment
The premium skincare brand Lierac Paris is launching a natural and vegan facial milk, free from animal-derived ingredients, for thorough makeup removal, deep facial cleansing, and nourishment.
Brand news: New discoveries in skin aging and the brand entering the children's market
Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.
