Perfume
Good news: The perfume everyone is looking for – is now available at duty free
INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.
Even if we have to sell a kidney, this bag will be in our closet
Brand news: Market breaker and a tiger in the kitchen
From the shower to the fragrance: The men’s product guide for winter 2026
Get ready to fall in love: The design house L'OBJET from New York has landed in Israel
Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.
Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback
The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.
Brand news: The brand that returned to Israel, and the chain celebrating 11
The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.
Brand news: It’s hot in the underworld and who will wrap and pamper
The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.
Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration
Cotton candy and marshmallow as inspiration, a perfume that takes you on a journey to Greece, the pantyhose craze, the tastes of Amalfi in Israel, and much more.
Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv
A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.
A bottle every 2 seconds: The most popular wine in the world arrives in Israel
The French winery JP CHENET arrives in Israel – a bottle is sold every 2 seconds worldwide. Also this week: A new perfume by Jean Paul Gaultier, a haircare series with Japanese matcha, and more.
Brand news: A revolution in Israel and the brand’s new vision
A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.
From leather to coffee: 10 new men’s fragrances that will transform your holiday
For the holidays, perfume brands are launching new scents with surprising ingredients: Leather, coffee, rum, pink pepper, and even whiskey.
Scents of a new beginning | Consumerism
New perfumes for men and women for the holiday season — from luxury niche to accessible and everyday — in a guide to the best fragrances for the new year.
