Perfume
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
42,000 Israelis voted: These are the perfumes that conquered 2025
A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection
NIS 100 and this chic cocoa jacket in your closet
Revolutionary rice soap: Deep cleansing and gentle exfoliation for radiant skin
Discover the secret of Japanese skincare: A solid soap combining brightening rice powder, fermented beans, and medicinal herbs for a perfect cleansing experience - plus 5 more products to know.
Fashion brands launching summer scents
International fashion houses bring light, refreshing scents to Israel in honor of summer, enhancing the season with optimism and self-confidence.
Brand news: Numbered perfumes from Milan and a home safari
Designer brand nurtures community gardens, luxury perfumes inspired by grape harvests, and much more.
Beyoncé unveils disco collection and more must-know products
Discover new products including a stress-relief saffron supplement, 3D-printed sports shoes, vegan footwear, Beyoncé's disco-inspired collection, a black kitchen trend, and even sheets with pockets.
Guide to assembling the perfect summer perfume wardrobe
The summer heat calls for a shift in fragrance preferences. Israelis seek fresh, light, and fruity scents suited for the heat.
These are a must-have: Grooming products you need in this heat
A travel kit that covers all bases, new razors, and perfumes will help you navigate the most exhausting days of the year.
The latest recommended perfumes and cosmetics
Jade introduces new hydrating lip oil, M.A.C launches its new foundation, and SACARA unveils its unisex fragrance collection. Discover these and more exciting new products in the world of beauty.
Luxury news: Parisian chic and masculine scents
Chic bags, men's fragrances, and women's razors - raising awareness without leaving home
Get summer ready: Essential men's products you should know about
As summer approaches, grooming and fashion brands are launching a variety of new products. We sampled underwear, perfumes, deodorant, and sunscreen to keep you fresh in the humid days ahead.
Yves Saint Laurent introduces new additions in beauty division
Innovative Additions to Yves Saint Laurent's Couture Line Aim for Perfect, Natural Look.
