Perfume

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE
Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

FEMINA

Brand news: Market breaker and a tiger in the kitchen

New products for men

From the shower to the fragrance: The men’s product guide for winter 2026


Gucci unveils new fragrance: From floral celebration to feminine elegance

New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!

 Gucci Flora Gorgeous Orchid

The perfume of the new generation

Introducing KUNI: The innovative home scentware changing the ambiance with smart capsules. Enhance your living environment with ease and style.

  Tolman's dot. Atmosphere Perfume

Sweet and daring Tu B'Av: From chocolate pralines to handcuffs

Max Brenner's sweet gift boxes, bold Amour Cosmo Lychee cocktails, cherry-scented perfumes, sexy lingerie, and Pandora jewelry – we reviewed the best gifts for the Hebrew Valentine's Day.

 B'Av gifts

It's not too late: Tu B'Av gifts we'd love for ourselves

This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.

 Happy Tu B'Av

Dolce & Gabbana launches dog perfume: Luxury or absurdity?

Italian fashion house Dolce & Gabbana shocks the fashion world with a dog perfume. Is this the latest in luxury pet fashion, or a step too far? Veterinarians and dog owners are divided.

 Fefé by Dolce & Gabbana

Brand news: Rihanna's renewal and Kenzo's tradition

Inspired by Italy's landscapes, Rihanna's innovation, floral beauty, protective body oil, back-to-school essentials, easy pizza clicks, and refreshing white wines.

 Rihanna's shoes for Puma

Revolutionary rice soap: Deep cleansing and gentle exfoliation for radiant skin

Discover the secret of Japanese skincare: A solid soap combining brightening rice powder, fermented beans, and medicinal herbs for a perfect cleansing experience - plus 5 more products to know.

 Rice soap bar

Fashion brands launching summer scents

International fashion houses bring light, refreshing scents to Israel in honor of summer, enhancing the season with optimism and self-confidence.


Brand news: Numbered perfumes from Milan and a home safari

Designer brand nurtures community gardens, luxury perfumes inspired by grape harvests, and much more.


Beyoncé unveils disco collection and more must-know products

Discover new products including a stress-relief saffron supplement, 3D-printed sports shoes, vegan footwear, Beyoncé's disco-inspired collection, a black kitchen trend, and even sheets with pockets.