Perfume
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
42,000 Israelis voted: These are the perfumes that conquered 2025
A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection
NIS 100 and this chic cocoa jacket in your closet
Brand news: Ocean-inspired jewelry and fun cakes for Shavuot
When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.
It took time, but it happened: We found the dream bag for summer
Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.
In summer, it's a different story: 7 men's perfumes that will survive the local heat
No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.
Brand news: A nighttime revolution and the poetics of intimacy
An inspiring collaboration, a night treatment, Italian-inspired fashion, a deep interpretation of an iconic scent, products inspired by surfers, facial mousse, and more new products.
Brand news: SACK’S new collection and the spice that will lift your kitchen
Recycled fashion, the scent that breaks the wind, a Mexican vibe in Israel, masculine fragrances, towels that bring the hotel feel home, a spice that will upgrade your life, and more.
Where to buy? The jeans bringing back the chic of the nineties
Some treasures we especially loved made their way into our virtual shopping cart this week. These are the 7 items we loved this week.
Brand news: Caring for the future of the world and the top designer who designs for everyone
Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and many more new products to discover.
Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts
The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?
„Nichts auf der Welt kommt an ihn heran“: USA enthüllen F-47-Kampfjet
The fashion brand that returned, a scent of the sea, two uses for one product, blue-and-white water, spring enters the home, the underworld, the chain celebrating a birthday, and more.
These shoes are a danger to the public – and not at all because of their platform
Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.