Perfume

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase
Perfumes by LOEWE.

42,000 Israelis voted: These are the perfumes that conquered 2025

Zohara

A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Urbanica

NIS 100 and this chic cocoa jacket in your closet


Brand news: Ocean-inspired jewelry and fun cakes for Shavuot

When saffron wraps the body in sensuality, sea-inspired jewelry, a brand launching new eyeshadows, sun protection for the skin, what to take to the beach, the magic stick, and more new products.

 Pandora

It took time, but it happened: We found the dream bag for summer

Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.

 Straw clutch by Furla

In summer, it's a different story: 7 men's perfumes that will survive the local heat

No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.

 XERJOFF

Brand news: A nighttime revolution and the poetics of intimacy

An inspiring collaboration, a night treatment, Italian-inspired fashion, a deep interpretation of an iconic scent, products inspired by surfers, facial mousse, and more new products.

 When art meets fashion

Brand news: SACK’S new collection and the spice that will lift your kitchen

Recycled fashion, the scent that breaks the wind, a Mexican vibe in Israel, masculine fragrances, towels that bring the hotel feel home, a spice that will upgrade your life, and more.

 SACK'S

Where to buy? The jeans bringing back the chic of the nineties

Some treasures we especially loved made their way into our virtual shopping cart this week. These are the 7 items we loved this week.

 Parfois

Brand news: Caring for the future of the world and the top designer who designs for everyone

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and many more new products to discover.

 Alon Livné and Castro

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table

„Nichts auf der Welt kommt an ihn heran“: USA enthüllen F-47-Kampfjet

The fashion brand that returned, a scent of the sea, two uses for one product, blue-and-white water, spring enters the home, the underworld, the chain celebrating a birthday, and more.

 Fashion comeback

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA