Ministry to launch sustainable living campaign

October 20, 2010 13:49

The Environmental Protection Ministry will launch a campaign to raise the public's awareness to the connection between sustainable living and the consumer choices it makes every day. The ministry announced Wednesday that Dan-Oren Communications Consulting and Strategy had won the tender to run the campaign. Beginning in December, the campaign will appear on TV, in print and on the Internet.

"Our consumption patterns have a large impact on the environment," Environmental Protection Minister Gilad Erdan (Likud) said in a statement, "starting from correct use of transportation, electricity, enlightened consumption, recycling and more. The public expects to receive information that will help live an environmental friendly and conservationist lifestyle. This campaign is an important tool of the ministry to bring the public into the discourse about environmental issues."

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