Commercial

New England Patriots owner Robert Kraft sponsors Super Bowl ad raising antisemitism awareness

The commercial ends with an alarming statistic: “Two in three Jewish teens have experienced antisemitism,” and encourages viewers to “Share the blue square and show you care.”

New England Patriots owner Robert Kraft before the 2026 AFC Championship Game at Empower Field at Mile High, January 25, 2026
Ogen CEO Sagi Balasha speaking at the Ogen Conference in Tel Aviv, December 25, 2025

Ogen unveils roadmap for Israel’s first social bank

The Brooklyn Bridge and parts of the New York City skyline are visible the morning after Zohran Mamdani?s election day win in New York City, U.S., November 5, 2025.

New York City commercial real estate industry seeks to work with Mamdani as rent freezes threaten

 Wolt

Wolt set to expand to e-commerce: A new generation of shopping


War and destruction threaten Israeli small businesses and their future - opinion

Since October 7 to now, Israel has been experiencing continuous significant and challenging security operations. When personal life is suspended, it becomes difficult to discuss commercial life.

 A BUSINESS in Beersheba is destroyed in an Iranian missile attack last month. One must not surrender when it concerns one’s life’s work, the writer asserts.

UKMTO warns of rising Middle East tensions, possible impact on mariners

The maritime advisory group had previously noted several instances of GPS interference and communications in the Strait of Hormuz and the Persian Gulf.

 IRGC Navy Martyr Hassan Bagheri warship and an IRGC speed boat are sailing along the Persian Gulf during the IRGC marine parade, on April 29, 2024.

Idan Amedi does it again: Will star in a new campaign worth NIS 6 million

In a message about perseverance, values, and belief in the journey – singer and actor Idan Amedi stars in the third consecutive campaign by the Dimri company.

 Behind the Scenes: Filming of the Amedi and Dimri Campaign

Cellcom launches a new campaign and offers customers a free line for a year for their child

The new advertisement features a child on a school trip who is surprised to find a new phone that his parents left for him in his bag, so he can stay in touch with home even when he’s far away.

 Cellcom's campaign

Corresponding with the beepers operation: Partner's new campaign

Partner and Static in a New Campaign: If you don’t have Private 5G, even the most advanced device is like... just a "beeper."

 Asaf Aviv, VP of Marketing and Content at Partner, and Static

Ben Ben Baruch was chosen to be the new presenter for Mimun Yashir

As part of the company's strategy and its entry into the mortgage sector, Mimun Yashir is launching a rebranding initiative and will optimize its digital assets and brand reputation.

Ben Ben Baruch, who was chosen to be the presenter for Mimun Yashir

Finish? We've only just begun: The new Dynamica commercial

Tzuri strikes again: A new Dynamica commercial starring actor and comedian Eli Finish. Get a sneak peek!

 A new Dynamica commercial starring actor and comedian Eli Finish

Broudo sets expectations

FINQ launches an innovative TV campaign featuring its new presenter, Ruti Broudo.

Eldad Tamir and Ruti Broudo

Edan Alterman replaces Haim Hecht in rebranding campaign

Stand-up comedian and actor Edan Alterman has been chosen as the new presenter for the electrical and electronics retail chain Olam HaKolnoa Vehashmal.

 Edan Alterman

A soup of love: Ramzi, the star employee at Mini Super, launches a cookbook

Ramzi launches a cookbook in his fourth campaign with Dor Alon. The campaign, starring the talented actor Amir Shurush, invested approximately NIS 3.5 million.

 A soup of love, Ramzi launches a cookbook