The store offers a unique experience that combines make-up stands alongside a virtual stand that will enable an innovative experience with the products through a digital experience.
In addition, the store offers a personal and professional makeup service that includes full makeup for events by a team of professional makeup artists. The store offers a variety of the brand's leading products alongside the new collection offering make-up and concealer from the Soft matte moment series and a new Climax Extreme mascara.
Yael Billet Tzin, one of the company's owners and the VP of Marketing for Lilit Cosmetics: "The opening of the first store brought with it great demand among beauty-loving Israelis, who especially came to the Ramat Aviv Mall to purchase NARS products."