Branding

Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo

Swift's company TAS Rights Management LLC told the agency in a filing on Wednesday the cursive "Swift" in Cathay Home Inc's logo closely resembles the singer's trademarked signature.

FEBRUARY 13, 2026|ByREUTERS

TAYLOR SWIFT reacts on stage during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

JANUARY 29, 2026|ByMEITAL SHARABI/MAARIV

X Corp sues social media startup over bid to claim 'Twitter' brand

X stated in a lawsuit filed in Delaware federal court that its Twitter brand is still "alive and well" and that Operation Bluebird's attempt to "steal" the name constituted trademark infringement.

DECEMBER 16, 2025|ByREUTERS

Domino’s is changing the pizza industry: The move that comes after 13 years of waiting

The chain reveals its first rebranding in more than a decade: A new logo, bolder colors, a hip-hop star jingle, and a completely different approach. Why now, and what is behind this strategic move?

OCTOBER 16, 2025|ByMAARIV ONLINE