Campaign

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card

The app enables receiving digital gift cards, sending gifts, and adding personal dedications - without physical cards.

The new “Gold Gift Card” app.
A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

TOMMY HILFIGER

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Why did Lapid launch 'doom campaign' before election was even called? - analysis


Winning the competition: Mizrahi-Tefahot's achievements in a new campaign

Mizrahi-Tefahot establishes leadership in service with a unique approach centered on customer focus, maintaining its top ranking in Bank of Israel's service survey for the fourth consecutive time.


Even in the gym: Maskit goes out in the active collection

Celebrating 70 years, Maskit launches a sportswear collection that merges style with functionality. AI-generated images grace the innovative campaign.

 Maskit Active

Ofer Malls in a campaign of Passover gifts for NIS 20 in 17 shopping malls


Omer Nudelman named ambassador to fashion site Terminal X

Model and actress Omer Nudelman joins Fox family as ambassador for fashion site TERMINAL X.


Ran Danker hosts Adi Havshush in Cellcom's new campaign

Join Ran Danker and special guest Adi Havshush in Cellcom's latest campaign promoting Israel's fastest fiber optic network.


Alongside photographs of Nir Oz landscapes: The new campaign of Nirlat

Towards Passover, the Israeli paint company Nirlat launches a digital campaign to promote its flagship product, Aquanir: "A natural connection since Nir Oz was and will be Nirlat's home".


Sweet as candy: Alin Golan like you've never seen before

At only 19, Alin Golan is already a rising star in her own right. Now, she's stepping into a big campaign for the first time, showcasing her talent in a sweet and captivating way.

 Alin Golan

Campaign at municipal election sites for organ donation registration

Those who get ADI cards also have priority when receiving a donated organ if they need one, said the chairman of Israel Transplant's Steering Committee.

Hands holding green organ transplant awareness ribbon (illustrative).

Making love: Danit Greenberg and Pandora for Valentine day

Danit Greenberg, presenter of the international jewelry brand Pandora in Israel, posed for the Valentine campaign which is full of love.

  Danit Greenberg on the photo set for Pandora's Valentine campaign /

Meir Suissa and his sons will star in a new campaign for the CHIPS snack

Osem's new campaign for the CHIPS snack series features the Soysa family, with brothers Yishai and Michael starring alongside their father Meir.

  Meir Suissa will star in a new campaign for the chip snacks brand of Asam CHIPS /