Campaign
Iran accelerates AI-driven influence campaigns amid internal unrest
Iran’s expanding use of AI in influence operations is reshaping how it targets Israel and Western countries, raising concerns about the future of cyber and information warfare.
Someone had to step up: Noam Kleinstein lands a beauty gig
The digital shift is here and businesses cannot afford to wait
Mamdani releases Arabic-language campaign ad ahead of Tuesday election
Preparing for the school year: Ofer Malls launch back-to-school sales
Top brands from the back-to-school category are participating in promotions at Ofer Malls. A campaign featuring spokesperson Adi Ashkenazi will promote the initiative.
Star dancer from "Dancing with the Stars" lands first campaign
Sanna Sokol, a renowned dancer from "Dancing with the Stars," will be the face of SCOOP Shoes for the Fall-Winter 2024/25 season. Sokol will receive NIS 150,000 for her participation in the campaign.
With campaign tactics, Jewish organizations can win the narrative war - comment
From a former Biden field organizer: Why pro-Israel organizations should employ field teams to change hearts and minds on Israel.
Rio Mare tuna brand launches new campaign
Italian tuna brand Rio Mare introduces the 'Insalatissime' series, offering quick meals perfect for both home and on-the-go dining.
Will the assassination attempt against Trump sway the election?
Channel 13 News reporter Neria Kraus called the assassination attempt a 'trump card' for Trump to use during the upcoming elections.
In the amount of NIS 3 million : The new campaign of Schweppes
New Schweppes alcoholic cocktail campaign with NIS 3 million investment. Emphasizing "drink different" message in a homely setting. Schwops cocktails ready to drink at home.
Tel Aviv municipality encourages domestic tourism with new campaign
Haven't booked a vacation abroad yet? Tel Aviv calls you to spend the big vacation in the city non-stop. Book a hotel in July for 1+1 tours, a surprise box, and more!
Papaya launches first-ever recruitment campaign starring Ron Shahar
The Israeli tech company Papaya unveils its inaugural recruitment campaign featuring Ron Shahar. The campaign airs during the new season of "The Amazing Race."
Rihanna and A$AP Rocky's kids land first major brand campaign
Rihanna and A$AP Rocky’s children star in their first campaign for Bottega Veneta’s Father’s Day tribute, marking a sweet debut for the celebrity babies.
Lihi Kornowski hosts teen star in new Tapuzina Waves campaign
Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.
