Campaign
Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card
The app enables receiving digital gift cards, sending gifts, and adding personal dedications - without physical cards.
IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
Why did Lapid launch 'doom campaign' before election was even called? - analysis
Paetongtarn Shinawatra becomes Thailand's youngest prime minister
Paetongtarn Shinawatra becomes Thailand's youngest prime minister, following in her family's political footsteps.
After creating a branded bag and conquering social media, Nara Smith lands a campaign
The model's social media savvy has impressed Marc Jacobs, leading to a well-deserved campaign and boosting the brand's digital presence.
Julia Shahar and Yogev Malka step into Itay Levy's shoes
The couple, who met on the dance floor, are now the faces of Lee Cooper's new campaign.
Edan Alterman replaces Haim Hecht in rebranding campaign
Stand-up comedian and actor Edan Alterman has been chosen as the new presenter for the electrical and electronics retail chain Olam HaKolnoa Vehashmal.
Eden Fines replaces Tahounia and earns big money
After Tahounia modeled for the brand's latest campaign, Eden Fines takes the spotlight, becoming the official presenter for a substantial sum.
Preparing for the school year: Ofer Malls launch back-to-school sales
Top brands from the back-to-school category are participating in promotions at Ofer Malls. A campaign featuring spokesperson Adi Ashkenazi will promote the initiative.
Star dancer from "Dancing with the Stars" lands first campaign
Sanna Sokol, a renowned dancer from "Dancing with the Stars," will be the face of SCOOP Shoes for the Fall-Winter 2024/25 season. Sokol will receive NIS 150,000 for her participation in the campaign.
With campaign tactics, Jewish organizations can win the narrative war - comment
From a former Biden field organizer: Why pro-Israel organizations should employ field teams to change hearts and minds on Israel.
Rio Mare tuna brand launches new campaign
Italian tuna brand Rio Mare introduces the 'Insalatissime' series, offering quick meals perfect for both home and on-the-go dining.
Will the assassination attempt against Trump sway the election?
Channel 13 News reporter Neria Kraus called the assassination attempt a 'trump card' for Trump to use during the upcoming elections.
