Campaign

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card

The app enables receiving digital gift cards, sending gifts, and adding personal dedications - without physical cards.

The new “Gold Gift Card” app.
A view of the venue as IHOP hosts its "20K for Pancake Day" event at the Santa Monica Pier and broke the GUINNESS WORLD RECORDS™ title for most pancakes served in eight hours in celebration of National Pancake Day at Santa Monica Pier on March 1, 2025 in Santa Monica, California.

IHOP denies inviting Florida GOP candidate who said ‘Americans shouldn’t die for Israel’

TOMMY HILFIGER

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

YAIR LAPID (left) and Naftali Bennett share a smile at the Knesset in 2013.

Why did Lapid launch 'doom campaign' before election was even called? - analysis


In the amount of NIS 3 million : The new campaign of Schweppes

New Schweppes alcoholic cocktail campaign with NIS 3 million investment. Emphasizing "drink different" message in a homely setting. Schwops cocktails ready to drink at home.

 Bartenders at Schweppes Cocktail House

Tel Aviv municipality encourages domestic tourism with new campaign

Haven't booked a vacation abroad yet? Tel Aviv calls you to spend the big vacation in the city non-stop. Book a hotel in July for 1+1 tours, a surprise box, and more!


Papaya launches first-ever recruitment campaign starring Ron Shahar

The Israeli tech company Papaya unveils its inaugural recruitment campaign featuring Ron Shahar. The campaign airs during the new season of "The Amazing Race."


Rihanna and A$AP Rocky's kids land first major brand campaign

Rihanna and A$AP Rocky’s children star in their first campaign for Bottega Veneta’s Father’s Day tribute, marking a sweet debut for the celebrity babies.


Lihi Kornowski hosts teen star in new Tapuzina Waves campaign

Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.


Bar Refaeli for Femina and Reshef Levi for Colmobil in new campaigns

The lingerie brand will invest NIS 1.5 million in the campaign, while the car importer will invest NIS 3.5 million.


Rami Levy's Sycamore Campaign

New TV campaign unites secular, religious, ultra-Orthodox, and soldiers at a Shabbat table, singing "The Angels of Peace" - have tissues ready for this emotional moment. 

A local Rami Levy supearmarket is seen in Tel Aviv-Jaffa on May 14, 2023

Red Band's frontman stars as Delek presenter

Red Orbach to lead new Delek campaign, bridging Israeli attitudes in a comic narrative, budgeted around NIS 3 Million.


Ruvi Rivlin's new career

Yachin food brand rises with a fresh branding campaign, emphasizing Israeli roots and deep connection to the land, featuring former President Ruvi Rivlin's resonant voice.


Chef's submission: Asaf Granit in another campaign for the brand ahead of the holiday

Extra Retail invests about NIS 1.5 million in advertising campaigns for the group's brands in the cooking, hospitality, and home fashion fields, Vardinon and Na'aman.