Campaign

The move that speaks to every parent: Meshi Kleinstein enters the baby world

The international skincare brand Weleda is launching a new campaign for WELEDA BABY with an investment of NIS 1,000,000, featuring Meshi Kleinstein as the face of the brand in Israel.

WELEDA BABY Israel's new campaign with Meshi Kleinstein
Sebastien Delogu, deputy for La France Insoumise (LFI) party attends a pro-Palestinian protest in central Paris, France, May 29, 2024.

Israeli firm BlackCore investigated for role in alleged French election smear campaign

Partner launches follow–up campaign and presents a leap in viewership

Partner launches follow–up campaign and presents a leap in viewership

The new “Gold Gift Card” app.

Voice dedications and videos: Shufersal launches app for redeeming the Gold Gift Card


With campaign tactics, Jewish organizations can win the narrative war - comment

From a former Biden field organizer: Why pro-Israel organizations should employ field teams to change hearts and minds on Israel.

 DEMONSTRATORS RALLY in support of Palestinians, amid the ongoing conflict between Israel and Hamas, outside the White House in November. Several previous Biden organizers have organized pro-Palestinian demonstrations across the United States, the writer explains.

Rio Mare tuna brand launches new campaign

Italian tuna brand Rio Mare introduces the 'Insalatissime' series, offering quick meals perfect for both home and on-the-go dining.


Will the assassination attempt against Trump sway the election?

Channel 13 News reporter Neria Kraus called the assassination attempt a 'trump card' for Trump to use during the upcoming elections.

 Republican presidential candidate and former U.S. President Donald Trump is assisted by the Secret Service after gunfire rang out during a campaign rally at the Butler Farm Show in Butler, Pennsylvania, U.S., July 13, 2024.

In the amount of NIS 3 million : The new campaign of Schweppes

New Schweppes alcoholic cocktail campaign with NIS 3 million investment. Emphasizing "drink different" message in a homely setting. Schwops cocktails ready to drink at home.

 Bartenders at Schweppes Cocktail House

Tel Aviv municipality encourages domestic tourism with new campaign

Haven't booked a vacation abroad yet? Tel Aviv calls you to spend the big vacation in the city non-stop. Book a hotel in July for 1+1 tours, a surprise box, and more!


Papaya launches first-ever recruitment campaign starring Ron Shahar

The Israeli tech company Papaya unveils its inaugural recruitment campaign featuring Ron Shahar. The campaign airs during the new season of "The Amazing Race."


Rihanna and A$AP Rocky's kids land first major brand campaign

Rihanna and A$AP Rocky’s children star in their first campaign for Bottega Veneta’s Father’s Day tribute, marking a sweet debut for the celebrity babies.


Lihi Kornowski hosts teen star in new Tapuzina Waves campaign

Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.


Bar Refaeli for Femina and Reshef Levi for Colmobil in new campaigns

The lingerie brand will invest NIS 1.5 million in the campaign, while the car importer will invest NIS 3.5 million.


Rami Levy's Sycamore Campaign

New TV campaign unites secular, religious, ultra-Orthodox, and soldiers at a Shabbat table, singing "The Angels of Peace" - have tissues ready for this emotional moment. 

A local Rami Levy supearmarket is seen in Tel Aviv-Jaffa on May 14, 2023