Campaign
Why did Lapid launch 'doom campaign' before election was even called? - analysis
With his recent statements, opposition leader Yair Lapid is telling voters: you have a wide selection in the “change camp”, choose the party you know will not join a government with Netanyahu.
Ruti Broudo makes a move no one saw coming
Iran accelerates AI-driven influence campaigns amid internal unrest
Someone had to step up: Noam Kleinstein lands a beauty gig
Rihanna and A$AP Rocky's kids land first major brand campaign
Rihanna and A$AP Rocky’s children star in their first campaign for Bottega Veneta’s Father’s Day tribute, marking a sweet debut for the celebrity babies.
Lihi Kornowski hosts teen star in new Tapuzina Waves campaign
Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.
Bar Refaeli for Femina and Reshef Levi for Colmobil in new campaigns
The lingerie brand will invest NIS 1.5 million in the campaign, while the car importer will invest NIS 3.5 million.
Rami Levy's Sycamore Campaign
New TV campaign unites secular, religious, ultra-Orthodox, and soldiers at a Shabbat table, singing "The Angels of Peace" - have tissues ready for this emotional moment.
Red Band's frontman stars as Delek presenter
Red Orbach to lead new Delek campaign, bridging Israeli attitudes in a comic narrative, budgeted around NIS 3 Million.
Ruvi Rivlin's new career
Yachin food brand rises with a fresh branding campaign, emphasizing Israeli roots and deep connection to the land, featuring former President Ruvi Rivlin's resonant voice.
Chef's submission: Asaf Granit in another campaign for the brand ahead of the holiday
Extra Retail invests about NIS 1.5 million in advertising campaigns for the group's brands in the cooking, hospitality, and home fashion fields, Vardinon and Na'aman.
Winning the competition: Mizrahi-Tefahot's achievements in a new campaign
Mizrahi-Tefahot establishes leadership in service with a unique approach centered on customer focus, maintaining its top ranking in Bank of Israel's service survey for the fourth consecutive time.
Even in the gym: Maskit goes out in the active collection
Celebrating 70 years, Maskit launches a sportswear collection that merges style with functionality. AI-generated images grace the innovative campaign.