Consumerism

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Bazooka Hearts, Elite

Romance has good taste

Winter sets, Goldy's and Golf & Co

The delicious news of Israel


Brand news: Optimistic scent and fashion comeback

Pink is not just a color, when beauty care meets makeup, beauty in Japan, light for the face, beauty in a kit, home styling, in a South African atmosphere, and eating with children.

Saisei

Carrefour opens a giant hypermarket in Netivot: A Dubai-style shopping experience

Carrefour has opened its 149th branch in Israel – Carrefour Hyper Netivot. This is one of the largest and most impressive branches in the country.

Carrefour opens a giant hypermarket in Netivot

Brand news: Which pop-up is everyone rushing to?

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

Parfois

The big surprise of Milky

A review of the new food products that have landed in stores, including a new and surprising flavor for the classic dairy dessert.

Milky Golan Dairy Dessert, Strauss

The soul friends who founded an iconic brand in Paris – and now it’s in Israel

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

NYX Professional Makeup

The high cost of living is not unavoidable: How to make life in Israel less expensive - opinion

A combination of government policy and smarter consumer behavior can lead to a reduction in the cost of living in Israel.

A WOMAN walks with her shopping cart outside a supermarket in Lod. Israeli consumers pay prices that are tens of percent higher than those common in Western countries, says the writer.

Brand News: The influencer taking over the beach and the return of Mickey Mouse

The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.

Miss Nori

Dollar slump, deep discounts fuel new boom in Israelis’ overseas online shopping

Volumes are climbing not only in sheer numbers but in size and value: Flat-pack furniture, garden equipment, home appliances, and large toys are replacing the traditional flow of small accessories.

Israel Post vice‑president for commerce , Eran Kristal.

Electra takes on the small appliances market

Electra Electrical Retail is expanding from large home appliances to small electrical appliances, with independent imports priced 50% lower than international brands.

The new electrical appliances from Electra

Brand news: The latest in Savyon revealed

Preserving a 100-year tradition, an exciting collaboration and a cool pop-up, Stitch's comeback, a velvet-touch series, the returning fair, and some more brand news you got to read.

 Ray-Ban