Influencer

The 'influencerization' of activism: How virality is replacing real-world organizing - opinion

Activism is now increasingly judged by whether it travels online, not by whether it changes institutions or improves lives. The algorithm does not reward effectiveness. It rewards emotional immediacy

ONE OF THE sailors of the Gaza aid flotillas intercepted by Israel is seen speaking in France, in May 2026.
The Israel-India Friendship Club delegation visits the Knesset in Jerusalem. May, 2026.

Indian delegation says India, Israel ‘civilizational partners,’ ties only to get stronger

US PRESIDENT Donald Trump greets attendees during the Congressional Picnic at the White House in Washington, DC, US, May 19, 2026.

Trump utilizes right-wing influencers to push support for Iran agreement within Republican Party

CAM CEO Sacha Roytman addressing the “Voices for Truth” social media influencers summit, organized by the Combat Antisemitism Movement (CAM), in Miami, Florida.

200 influencers unite against antisemitism at CAM Miami Summit


Maya Kay's oil or Anne Zivie's clay? Influencers' beauty products reviewed

We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.


Major bot networks promote anti-Israel influencers on X, report finds

Cyabra showed 25% of users interacting with and boosting salient anti-Israel influencers such as Motaz Azaiza, Anastasia Maria Loupis, Jackson Hinkel are fake.

 Hamas bot posts promoting the narrative that taking dozens of Israeli civilians hostage was justified. Posts like this had a potential reach of 230,000,000 views.

From Adel Bespalov to Mishel Gerzig: The top influencers' sport brand

Z-SPORT launches new collection and we interview brand ambassador Einav Cohen about her fashion choices. Discover her favorite items, the most expensive piece she owns, and more.


Israeli celebrities embrace ByAngler phone cases

ByAngler, an Israeli brand, dominates Israeli celebrities' style with its trendy and personalized phone cases, blending fashion and technology seamlessly.


'Let my people go!': NYU students tell 'Moses' they don't support Hamas releasing the hostages

Calling the segment "Let My People Go: The Game Show," Zach Sage Fox bestowed plagues on each NYU student protester who said they did not support the release of Israeli hostages.

A demonstrator holds a sign across from the Columbia University campus with a student protest encampment in support of Palestinians, during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in New York City, U.S., April 25, 2024.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration

Influencers dumped for being pro-Israel find new career push with like-minded agency

The fallout from the October attacks left many influencers struggling financially as brands severed ties with them due to their vocal support for Israel.

Brian Spivak, Founder & CEO of Barzel Media

Romantic Parisian stroll: Taylor Malkov radiates love on the streets of Paris

Israeli beauty Taylor Malkov enchants Paris streets in a romantic campaign for designer Dylan Parienty. Israeli glam team adds a sexy touch, resulting in pure wow factor.


Mami's new consumer club: Exclusive credit card deals by Cal

Mami, the consumer club by Mayan Adam, introduces a unique credit card in collaboration with Cal, offering perks, discounts, and rewards from top brands.


Israeli company finds 40% of Jackson Hinkle's followers to be fake, report shows

Throughout the Israel-Hamas war, Hinkle has gained an abundance of followers and has shared his view of the conflict on his X account.

 AN ILLUSTRATION of the new logo of X (Twitter) is seen with the logo of Meta’s Threads.