Marketing

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

(Illustrative) An infant crawling.
.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork

Modern marketing succeeds by earning trust through authentic engagement.

Why major brands are tearing up the traditional PR playbook

Gaming leads the way in creative digital marketing.

How digital changed marketing, and how the gaming world reacted


Israeli grocer Rami Levy gives himself and his daughter major salary raises

Rami Levy calls a shareholders meeting to approve a 42.5% raise for his daughter, the company's deputy marketing manager, while many workers make minimum wage or volunteer.

Rami Levy

Top 5 Local SEO Services: Custom Strategies for Market Success


Top 5 Best Amazon FBA Automation Services: Boost Efficiency Now


Tasa Sweets House to open boutique stores


Israeli company Upstep tops US insoles industry

Israeli insole start-up Upstep was the highest-rated insole company in the US in 2023 in the field of customized insoles, an internal market survey found.

 Limor Katz, CEO of Upstep.

Tiv Taam donates NIS 323.86M to aid victims of hostilities' rehabilitation


Tiv Taam's Savyon Junction flagship: NIS 12 Million investment

The new branch covers an area of 1,400 square meters and will also operate on Saturdays and holidays.


Tiv Ta'am, Israco open new logistics center


NEW CONCEPT in Or Yehuda: Prime apartments in a coveted locale

Oron Real Estate's Project offers prime living in Or Yehuda, a stone's throw from Tel Aviv, boasting unique design and convenience to key amenities.


Upstep CEO Urges American Investors: Empower Israel's Economy for Mutual Success

 Limor Katz CEO of Upstep