Marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
What is the Zoho CRM System?
Zoho CRM is a cloud-based platform for customer relationship management, providing tools for managing sales processes, marketing, customer service, and analytics—all in one place.
Top marketing roles in Israel: The digital skills employers are seeking - opinion
Digital marketing is booming in Israel. Find out which roles are in demand and the essential skills employers are looking for.
Pelephone's big sale: Trade your old device for exciting offers
Trade in your old smartphone or smart watch at Pelephone and get a coupon for future redemption within six months to purchase a variety of products online or in stores.
Warzone Marketing: How an Israeli Agency Innovated Strategic Campaigns
Matana Bracha Horowitz: A passionate Jerusalem marketing whiz
Jerusalemite of the Week: Originally from Californiam Matana Bracha Horowitz came to Israel and worked with makeup. Then she took up her calling: Marketing.
Israel's climate tech: Visionary or hollow?
Inside Israeli Innovation with Maayan Hoffman: Season 2, Episode 12
Influencers dumped for being pro-Israel find new career push with like-minded agency
The fallout from the October attacks left many influencers struggling financially as brands severed ties with them due to their vocal support for Israel.
Mony Brosh appointed VP of sports at Eventim
Engines of growth, innovation & community in medical aesthetics
Engines of growth, innovation, and community in the medical aesthetics industry: the beauty industry's promising sector.