Marketing

US babycare brand under fire for sexualising children in viral marketing campaign

Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”

(Illustrative) An infant crawling.
.Most e-commerce returns stem from guessing; personalized marketing builds shopper confidence.

Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork

Modern marketing succeeds by earning trust through authentic engagement.

Why major brands are tearing up the traditional PR playbook

Gaming leads the way in creative digital marketing.

How digital changed marketing, and how the gaming world reacted


What is the Zoho CRM System?

Zoho CRM is a cloud-based platform for customer relationship management, providing tools for managing sales processes, marketing, customer service, and analytics—all in one place.

 What is the Zoho CRM system?

Top marketing roles in Israel: The digital skills employers are seeking - opinion

Digital marketing is booming in Israel. Find out which roles are in demand and the essential skills employers are looking for.


Pelephone's big sale: Trade your old device for exciting offers

Trade in your old smartphone or smart watch at Pelephone and get a coupon for future redemption within six months to purchase a variety of products online or in stores.

 Pelephone

Warzone Marketing: How an Israeli Agency Innovated Strategic Campaigns


Matana Bracha Horowitz: A passionate Jerusalem marketing whiz

Jerusalemite of the Week: Originally from Californiam Matana Bracha Horowitz came to Israel and worked with makeup. Then she took up her calling: Marketing.

 Matana Bracha Horowitz

Israel's climate tech: Visionary or hollow?

Inside Israeli Innovation with Maayan Hoffman: Season 2, Episode 12

 Electric car concept with windmills (illustrative)

Influencers dumped for being pro-Israel find new career push with like-minded agency

The fallout from the October attacks left many influencers struggling financially as brands severed ties with them due to their vocal support for Israel.

Brian Spivak, Founder & CEO of Barzel Media

Mony Brosh appointed VP of sports at Eventim

 Mony Brosh

Engines of growth, innovation & community in medical aesthetics

Engines of growth, innovation, and community in the medical aesthetics industry: the beauty industry's promising sector.

 Kate Hudson was chosen as Alma's presenter and shows the differences between trends and clinically proven treatments

Ofer Malls launches hybrid mall: Ofer Ramat Aviv Online Mall