Marketing

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team
 Artificial Intelligence words are seen in this illustration taken March 31, 2023

Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI

Itzik Gabay.

From a small dream to major brands: the story of Itzik Gabay and OIG

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Less hype, more results: How Nexus International became a $546M giant without ads


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Twitter blue bird has flown, the X logo is here

On Monday, a stylized white X on a black background became the new logo on Twitter's website, though the blue bird was still seen on the mobile app.

 The new logo of Twitter is displayed on an iPhone in Galway, Ireland July 24, 2023.

'Barbie' buzz likely just a flash in the pan for toymaker Mattel

Barbie's highly successful box office sales may not translate into toy sales for Mattel.

 Margot Robbie and Ryan Gosling attend the European premiere of "Barbie" in London, Britain July 12, 2023.

Experts upset as free Barbies given to UK primary schools to teach social skills

The initiative raises questions about whether companies should be able to freely market their products in schools.

 Actor Margot Robbie is photographed during a photocall for the Warner Bros film "Barbie" in Los Angeles, California, US, June 25, 2023.

What makes a brand successful? – study

Slogans that are shorter, while more liked, are easier for consumers to forget.

 Dairy products on sale at Machsanei HaShuk supermarket chain, one of Israel's largest privately-owned food retail chains, in the northern town of Katsrin, Golan Heights on September 12, 2022.

The A Brand to market hair growth supplement at JR Duty Free


Just one small change can give your home a whole new atmosphere

Adding a line or lines on furniture items, doors and sometimes even on the wall can completely change the ambiance, even if it's a minimalist change.

 Minimalist interior design of bedroom

How can we connect Israel and the next generation in the digital era? - opinion

The Ethical Tribing strategy to connect Israel and the next generation is rooted in marketing and the use of social media.

 THE ANNUAL Pride Parade in Tel Aviv, internationally acclaimed as one of the most proud and gay-friendly cities in the world.

L’Oréal Israel announces Brandstorm challenge winners

 R to L: ELIE SAGIV, Leanne Neumaa, Danielle Hack, Amit Hadad, Talia Rymon