Marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
Surge in demand for freelancers in marketing amid layoffs
The return-to-office (RTO) policy of companies is also generating conflicting views among marketing professionals.
25 ViZionaries: Jonatan Urich - No. 3
Meet the strategic consultant advising Prime Minister Benjamin Netanyahu.
L’Oréal completes acquisition of Aēsop, prestigious Australian luxury beauty brand
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Twitter blue bird has flown, the X logo is here
On Monday, a stylized white X on a black background became the new logo on Twitter's website, though the blue bird was still seen on the mobile app.
'Barbie' buzz likely just a flash in the pan for toymaker Mattel
Barbie's highly successful box office sales may not translate into toy sales for Mattel.
Experts upset as free Barbies given to UK primary schools to teach social skills
The initiative raises questions about whether companies should be able to freely market their products in schools.
What makes a brand successful? – study
Slogans that are shorter, while more liked, are easier for consumers to forget.
