Cellular operator Cellcom is looking to crown the international 2005 Hedgehog Champion as the video gaming legend Sonic the Hedgehog makes his debut on its mobile phones. Cellcom was chosen as one of the five i-mode operators to participate in the tournament, out of the 14 network providers around the world offering i-mode. The i-mode technology was developed by Japanese company NTT DoCoMo and enables customers to surf the Internet, send e-mail, play games, shop, make reservations, and access other user applications and services through their cellular phones. Having launched the product in Israel in September, Cellcom said Sunday it has 50,000 subscribers to the service, including some 10,000 who had signed up within 10 days of the launch, the company said. Cellcom said in September that it expected to have 500,000 i-mode subscribers within three years. Cellcom, along with other cellular operators across Europe that offer i-mode, joined forces with video gaming giant Sega and mobile gaming company Zenops, to provide the latest version of the famous hedgehog to i-mode subscribers. The download of Sega games the Sega Web site to the phones will be free for the first month and NIS 19.90 per month thereafter. As part of the launch, Cellcom subscribers will be able to participate in an "international Sonic the Hedgehog tournament," to be held until January 9. They will compete with players from Holland, France, the UK and Ireland, and Greece, for the grand prize of Sega products. The highest score on the latest version of the game, at the end of the period will be crowned 2005 Hedgehog Champion.