easyjet 88 248.
(photo credit: Bloomberg)
EasyJet, Europe's second-biggest low-cost airline, will operate six weekly flights to Israel from London starting this winter in an effort to compete with traditional carriers.
"This is a major breakthrough," Andy Harrison, EasyJet's chief executive, said on Wednesday. "For the first time, the traveling public in the London area has the choice between a high-cost traditional airline and a low-cost alternative."
EasyJet's entry to Israel follows the failed attempt by British low-fare carrier Thomsonfly, which launched three flights a week from London Luton and Manchester airports in November 2007, before withdrawing the service two months ago to focus on more traditional holiday destinations.
EasyJet will operate the route to Tel Aviv from London Luton airport starting on November 2, offering daily flights on every day of the week except Friday. Prices on the route including taxes and charges will start from Â£71.99 for a one-way fare and from Â£102.98 for a return fare.
The announcement comes just a day after German discount airline Air Berlin launched two weekly overnight flights between Berlin and Tel Aviv.