Export matza sales surge by 30 percent

Sales of wines and spirits up 10% for Pessah.

By SHARON WROBEL
March 30, 2010 23:32
2 minute read.
A Jerusalem baker makes matza before Pessah.

matza baking 311. (photo credit: AP)

Israeli food manufacturers enjoyed a 30 percent increase in the demand for matza products from Jewish communities in the US and Europe, according to a report by the Israel Export Institute.

“Increased awareness around the world for health products was felt in the rise of exports of whole wheat matzot, wheat bran matzot, rye matzot, and light matzot,” said Avi Hefetz, general manager of the Israel Export Institute. “Other popular products manufactured by Israeli companies were honey matzot, chocolate coated matzot, egg matzot, hand-made matzot, and round matzot.”

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Last year, export sales of matza rose 30% year-on-year and were worth $15.6 million compared with 12m. in 2008.

The surge was mainly led by sales to the US, which made up 64% of the total sales volume and amounted to $10m. Over the past six years, export sales of matza more than doubled from $7m. in 2003 to $15.6m. in 2009.

In 2009, Israel exported matza to 47 countries. Sales to Italy generated 8% of total volume and amounted to $1.2m., sales to France 4.6% and amounted to $724,00, sales to the UK made up 4.5% and amounted to $700,000, sales to South America generated 4% and amounted to $612,000, sales to Canada made up 3.7% and came to $570,000, and sales to Australia generated 2.7% and amounted to $418,000.

Export sales of matza to European Union countries increased by 2% and amounted to $3.3m., matzot sales to North America rose by 42% to $10.5m., while matza sales to Asia fell by 78% to $120,000 and sales to Africa surged to $618,000.


Meanwhile, the Federation of Israeli Chambers of Commerce reported an increase of 10% in sales of wines and spirits for Pessah. It said total sales are expected to reach NIS 300m. compared with the NIS 270m. generated last Pessah in Israel.

Sales of red wines are expected to make up 80% of total wines sold and the remainder white wines.

“Sales of expensive spirits such as whiskey, vodka and champagne, rose this year compared with last Pessah due to early sales ahead of the increase in the price of spirits. After the holidays, prices are expected to go up by 15 to 25% as a result of higher purchase taxes,” said Dov Feintuch, chairman of the beverages division at the FICC.

For the whole of 2010, wine and spirit sales are expected to reach NIS 1.4 billion, 10% more than last year. The FICC said that the major holidays of Pessah and Rosh Hashana make up 35% of total annual sales.


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