Israelis loyal to food brands

More Israelis are displaying brand loyalty when it comes to buying food, according to a study by the food department of the Manufacturers Association of Israel.

By SETH FREEDMAN
July 18, 2006 07:22

 
X

Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before. Nevertheless, traditional business models are no longer sustainable and high-quality publications, like ours, are being forced to look for new ways to keep going. Unlike many other news organizations, we have not put up a paywall. We want to keep our journalism open and accessible and be able to keep providing you with news and analyses from the frontlines of Israel, the Middle East and the Jewish World.

As one of our loyal readers, we ask you to be our partner.

For $5 a month you will receive access to the following:

  • A user uxperience almost completely free of ads
  • Access to our Premium Section and our monthly magazine to learn Hebrew, Ivrit
  • Content from the award-winning Jerusalem Repor
  • A brand new ePaper featuring the daily newspaper as it appears in print in Israel

Help us grow and continue telling Israel’s story to the world.

Thank you,

Ronit Hasin-Hochman, CEO, Jerusalem Post Group
Yaakov Katz, Editor-in-Chief

UPGRADE YOUR JPOST EXPERIENCE FOR 5$ PER MONTH Show me later Don't show it again

More Israelis are displaying brand loyalty when it comes to buying food, according to a study by the food department of the Manufacturers Association of Israel. A poll of 600 people indicated that 36 percent purchased food products based on the brand of the items, an increase of 5% from the last survey, taken three years ago. Meanwhile, 51% of respondents said that if they were trying a new type of food it was important to them that the company was one with which they were familiar. Broken down into different types of food, the most loyalty was shown when purchasing coffee and tea - with 78% of households always opting for the same brands, down from 87% during the last survey. At the other end of the scale, when it comes to buying sweets, only 40% of households regularly buy from the same company, down from 62% three years ago.

Related Content

The Teva Pharmaceutical Industries
April 30, 2015
Teva doubles down on Mylan, despite rejection

By GLOBES, NIV ELIS