Israelis spend NIS 23b. yearly in TA outings

According to a survey, 4 million non-Tel Avivian Israelis visit the city at least once a year; on average, they come every three weeks.

By SHELLY PAZ
September 1, 2008 11:39
1 minute read.

Israelis who do not live in Tel Aviv spend an average of NIS 6,600 per person a year in shops and attractions in "the city that never stops." Non-Tel Avivians spend NIS 23 billion a year in the city, according a survey commissioned by the Tel Aviv Tourism Association and conducted by the Market Watch company among 500 people over the age of 16 who are not Tel Aviv residents and who do not come there for business. Esther Gargir, director-general of the Tel Aviv Tourism Association, said a new campaign for promoting the city's image as an attractive destination for Israelis was recently launched in an attempt to draw vacationers during the High Holy Days. According to the survey, 4 million non-Tel Avivian Israelis visit the city at least once a year; on average, they come every three weeks. Forty-two percent of the respondents come to Tel Aviv for shopping and entertainment once a month or once every few months, 18% arrive there once a week, 10% visit once every few weeks and 14% pay a visit only once a year or less. Forty-two percent of visitors' expenditure is spend on shopping, 30% on culture, entertainment and leisure, 14% on private transportation and 4% on spa facilities and personal care.


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