Having recently completed its acquisition of Israeli start-up Aduva, network software provider Sun Microsystems intends to continue to invest in Israel as part of its strategy to seek out technology talent on a global scale. "Certainly with the amount of talent and venture capital funding here, there is an environment which creates a lot of good technology, so it's a good place to look," said Hal Stern, chief technical officer at Sun during a visit to Israel this week." Stern and a team of Sun executives were in Israel marking the 10th anniversary of the Santa Clara, California-based company's engineering activity at its facilities in Herzliya, and to meet with the Aduva management team, who are now being integrated into Sun. Founded in 1999, Aduva produces technology for software updating and services which Stern said "sits extremely well with the designs Sun has been working on to help better manage our customers of software installations." Sun's more than 100 Israeli engineering employees focus on applying Sun technologies and software to mobile products as trend data shows strong growth in the mobile device market. In a similar vane, Ra'anana-based Adamind Ltd., a supplier of software for mobile multimedia content, has forecast a global rise in the adoption of mobile data services. Citing a report from Informa Telecoms and Media, Adamind said revenues from data traffic are expected to rise from 12% of the total content industry revenues in 2005 to 18% in 2010. The mobile content industry (including messaging) will be worth $21.3 billion by the end of the year, and $42.3b. by 2010, the company said. Also taking advantage of the mobile revolution, Lod-based wireless broadband solutions provider Alvarion Ltd. has started providing its BreezeMAX 3500 platform to Chilean telecommunications company Entel. The deal marks the first deployment of a WiMax network in Chile and will enable Entel to offer voice and data services and extend broadband coverage to small and medium companies and corporate users in 14 cities. Cellular network provider Pelephone and Chicago-based mobile mapping solutions provider Telmap Inc. have launched the "Pelephone Navigator" mobile navigation service to give mapping and directions through the cellular phone. The service is compatible on a select list of phones with assisted global positioning systems (AGPS) and will soon be extended to additional phones, the companies said. Ra'anana-based Emblaze VCON meanwhile has released its next generation high definition desktop videoconferencing product vPoint HD V.7. The seventh version of vPoint, providing point-to-point and multipoint desktop videoconferencing, will include new features including the ability to view a video window in a full screen display without any toolbar or surrounding frame, and the ability to standardize the speaker output level. It will also feature a new microphone test feedback option. Following the release of its new Nand technology, which it says will cut production costs of memory devices by as much as 50%, Kfar Saba-based M-Systems Flash Disk Pioneers announced plans to sell up to 10 million ordinary shares in New York. The company, which makes devices that store computer data on a chip, will initially sell 8.7 million shares and grant the underwriters, who are led by Citigroup Global Markets Inc. and Goldman, Sachs & Co., an over-allotment option for an additional 1.3 million shares. Israeli founded comparative online shopping company Shopping.com launched its operation in Australia. The company recruited over 200 Australian retailers and has more than 500,000 products on the site.