Advertising

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.
 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients

 Popular social media app logos on a phone; illustrative

It’s time to insist on social algorithm transparency - opinion

 A comic illustration.

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion


Internet advertising

Discover the power of Internet advertising and website promotion for business owners in this comprehensive article by Seo-up.

 Internet advertising

LinkedIn's credibility crisis


UNRWA USA chief Kronenfeld denounces Israel's anti-UNRWA ad campaign

UNRWA has called Israel’s strategy of promoting alleged misinformation “destructive,” despite the fact that several employees have been fired due to ties to terrorism

 Tzav 9 protesters outside of UNRWA Jerusalem offices, March 20, 2024.

Ilana Rada stars in new dietary supplements ad

Ilana Rada, mother of murder victim Tair Rada, is featured in a new dietary supplements ad.

 Ilana Rada, mother of the late Tair Rada, is seen outside the Nazareth courthouse following the acquittal of Roman Zadorov, who she did not believe had murdered her daughter, March 30, 2023.

Time to run: An ad with Noa Kirel raises awareness of the hostages’ plight

One of the inspirations for making the ad was a survivor of the Nova massacre who said that she thought that her decision to take a moment and put on her running shoes might have saved her life.

Noa Kirel time to run ad campaign.

Yarden Harel collaborates with global nail polish brand OPI

OPI has chosen the host as a local ambassador in a unique partnership to develop nail polishes in her favorite shades.

 Yarden Harel for OPI

Rio Mare tuna brand launches new campaign

Italian tuna brand Rio Mare introduces the 'Insalatissime' series, offering quick meals perfect for both home and on-the-go dining.


Advertising on sports channels: Your business shines on the field

Nearly 500,000 Israelis gather around the screen every Shabbat for sports, making it an advertising arena with exclusive advantages for your business.

 Advertising on sports channels: your business stands up well on the field

The Ninja of the Digital Promotion World: Meet Natan Elimelech

id you think that amateur digital promotion would boost your business? Natan Elimelech, an entrepreneur specializing in marketing, taught us that there are no miracles, only experience and hard work.

 Natan Elimelech

'Bring Them Home Now': Israel airs Gaza hostage ad during Super Bowl

“So use the app, don’t use the app, I don’t give a f*ck," comedian Michael Rapaport says. "Let’s bring them home now!”

 Screenshot of Israel's Super Bowl advertisement.