Advertising

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.
 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients

 Popular social media app logos on a phone; illustrative

It’s time to insist on social algorithm transparency - opinion

 A comic illustration.

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion


LinkedIn's sponsored articles: A stroke of genius in a changing advertising landscape


Tiv Ta’am opens new Ramat Efal-Sheba branch 


How LinkedIn became the unexpected advertising winner in 2023


Goodbye cookies: Google to eliminate annoying Internet tracking feature

Tired of feeling hounded by shopping sites? Google may just have the solution: Getting rid of irritating "cookies" that track your every move online.

 Google offices in Tel Aviv.

American designer Kenneth Cole supports Israel in new TV commercial

At the end of the commercial, Cole spoke in Hebrew, "Am Israel Chai," he said, the nation of Israel is alive.

 American designer Kenneth Cole

Companies pull their ads from X following antisemitic posts

The antisemitic posts and Elon Musk’s responses set off a wave of condemnation from advertisers, social rights organizations, and the White House. 

 Elon Musk Twitter account is seen in this illustration taken, July 24, 2023.

Bold campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters

The public awareness campaign uses Mickey Mouse, Princess Elsa and more to grab children’s attention and drive the message home to parents.

A campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters.

Graphic pro-Israel ads make their way into children’s video games

A video interrupted a kid's game showing Hamas terrorists, terrified Israelis, blurred graphic footage and a message, "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE."

 IDF soldiers inspect the remains of a police station in Sderot, which was the site of a battle following a mass infiltration by Hamas gunmen from the Gaza Strip, on October 8.

YouTube's new tactics could put an end to your use of ad blockers

Google, the video giant, develops a creative idea to counter users with ad blockers, and it's more annoying than you'd believe.


Two major Israeli firms stop advertising on right-wing channel

"We do not have to cooperate and finance this outrageous conduct," one of the advertiser's marketing managers wrote.

 Opposition head Benjamin Netanyahu at the opening broadcast of Channel 14, November 27, 2021.