Advertising

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion

A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?

Football fans glued to the TV to watch the Super Bowl ads
Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy

Times Square billboard targets PA 'pay-for-slay' policy

Zara store.

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients


The Ninja of the Digital Promotion World: Meet Natan Elimelech

id you think that amateur digital promotion would boost your business? Natan Elimelech, an entrepreneur specializing in marketing, taught us that there are no miracles, only experience and hard work.

 Natan Elimelech

'Bring Them Home Now': Israel airs Gaza hostage ad during Super Bowl

“So use the app, don’t use the app, I don’t give a f*ck," comedian Michael Rapaport says. "Let’s bring them home now!”

 Screenshot of Israel's Super Bowl advertisement.

LinkedIn's sponsored articles: A stroke of genius in a changing advertising landscape


Tiv Ta’am opens new Ramat Efal-Sheba branch 


How LinkedIn became the unexpected advertising winner in 2023


Goodbye cookies: Google to eliminate annoying Internet tracking feature

Tired of feeling hounded by shopping sites? Google may just have the solution: Getting rid of irritating "cookies" that track your every move online.

 Google offices in Tel Aviv.

American designer Kenneth Cole supports Israel in new TV commercial

At the end of the commercial, Cole spoke in Hebrew, "Am Israel Chai," he said, the nation of Israel is alive.

 American designer Kenneth Cole

Companies pull their ads from X following antisemitic posts

The antisemitic posts and Elon Musk’s responses set off a wave of condemnation from advertisers, social rights organizations, and the White House. 

 Elon Musk Twitter account is seen in this illustration taken, July 24, 2023.

Bold campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters

The public awareness campaign uses Mickey Mouse, Princess Elsa and more to grab children’s attention and drive the message home to parents.

A campaign draws attention to hostage Israeli children using kids’ favorite cartoon characters.

Graphic pro-Israel ads make their way into children’s video games

A video interrupted a kid's game showing Hamas terrorists, terrified Israelis, blurred graphic footage and a message, "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE."

 IDF soldiers inspect the remains of a police station in Sderot, which was the site of a battle following a mass infiltration by Hamas gunmen from the Gaza Strip, on October 8.