Advertising

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.
 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients

 Popular social media app logos on a phone; illustrative

It’s time to insist on social algorithm transparency - opinion

 A comic illustration.

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion


Protest group pays for all-black front-page ads in major Israeli newspapers

The ads read, "a black day for Israeli democracy" in small white text at the bottom. Also in small text at the top was the word "advertisement." 

 The headlines of the newspapers in Israel at a shop in Jerusalem, July 25, 2023, a day after the reasonableness bill passed at the assembly hall of the Knesset

Netflix scraps cheapest ad-free plan to boost ad-tier

Netflix had also cracked down on households sharing passwords in May, which triggered droves of users to sign up for its cheaper ad-tier base.

The Netflix logo is seen on their office in Hollywood, Los Angeles, California, US July 16, 2018.

Brandeis U. president apologizes for ad calling school 'anything but Orthodox'

The two-page spread, which appeared in The New York Times Magazine last week, drew the ire of Orthodox Jews and others on social media, who called it offensive. 

Brandeis University sign

Do you shop at Rami Levy? You could be featured in their new campaign

Rami Levi customers who agreed to be featured in the campaign were photographed at various locations across the country.

Exterior of Rami Levy HaShikma Marketing supermarket in Givat Shaul, Jerusalem, Israel.

Nathan Chavin, Jewish ad exec who wrote country western hit, dies at 78

Chavin was perhaps best known for the raunchy country music songs he wrote and recorded for a novelty album, “Country Porn.”

A memorial candle

Giant advert for Russia's Wagner mercenary group appears near Moscow highway

Wagner, which fights alongside Russian forces in eastern Ukraine, has sought to replenish troop numbers ahead of a potential Ukrainian counteroffensive.

An advertising screen, which promotes to join Wagner private mercenary group, is on display on the facade of a building in Moscow, Russia, March 27, 2023. A slogan on the screen reads: "Join the team of victors!"

Experts call for end to exploitative marketing of baby formula

The WHO recommends breastfeeding over baby formula because breast milk is more beneficial to babies, but companies still exploit parents to sell product.

Breast milk has been prove to be more beneficial than baby formula.

Over 500 advertisers have paused spending on Twitter - report

Since Musk took over Twitter last October, corporate advertisers have fled in response to the billionaire laying off thousands of employees.

 Person touch "Delete app" icon near Twitter logo are seen in this illustration taken, December 19, 2022.

Why is TikTok so popular in Israel?

A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.

 Assaf Sagy shares opening remarks at the 2022 Year on TikTok event

Who is the Israeli who directed the World Cup Pringles ad?

At age 33, Israeli director Tal Zagreba can already look back on an impressive career of over a decade in the stage business, mainly international.

Film festival (Illustrative)