Beauty

Praying for a little more cold so we can manage to wear this denim jacket

7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.

H&M
NARS

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

Purito Seoul

The K-Beauty wave continues: A new Korean skincare brand lands on the shelves

Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence


Girls, no need to rush to Sephora: The big news for beauty lovers

Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.

 Coming soon to BIG Fashion Glilot

Afraid of the tsunami? Now is the time to eat, cuddle, love, and care

Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.

 Winter in Israel

The 7 items we loved most this week

Trends come and go, but this heel will always stay relevant.

 ZARA

Top five hair oils & serums in Israel in 2025

The products reviewed this week are the best of the best at protecting, healing, and encouraging healthy hair. They were ranked for their application, shine, and hydrating properties.

 A woman is seen applying product to her hair in this illustrative image.

The 2025 beauty revolution: What we've been waiting for is finally here

Factory 54 Group launches a new beauty retail chain with a NIS 90M investment, bringing the most selective skincare, makeup, and fragrance brands to Israel for the first time.

 FACTORY54 BEAUTY LOEWE

Factory 54 unveils multi-million Shekel beauty chain

Investing NIS 90M, the group will open 12 stores with top global beauty brands, including first-time entries to Israel and a flagship in Ramat Aviv.

 FACTORY54 BEAUTY, Glilot

The new skincare brand by Bar Refaeli: "The Jeans and T-Shirt" of the beauty world

Will you look like Bar Refaeli after using her skincare products? Unfortunately, the answer is no. Here’s everything you need to know about Bar Refaeli's new cosmetics brand.

 Bar Refaeli

Like Europe, just without the antisemitism: One-stop-shop beauty clinic

I found an island of tranquility in the heart of Tel Aviv: A clinic that brings together all beauty treatments in one place. A moment to rest amid the chaos and emerge renewed.

 Cosmetology Tel Aviv

Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Karen Mizrahi

See the beauty of the Ginosar shore, on the western Sea of Galilee

On the west coast of the Sea of Galilee, or Kinneret, the large body of water provides its magic too.

 The Ginosar shore.