Beauty

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."
Men’s fragrances.

Version updates and new scents: What’s new in the world of men’s fragrance

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

BEYONDSKIN new store, Ofer HaKiryon Mall.

After a period we all wanted beauty – Israel’s top fragrance chain opens in the North


Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Say goodbye to your tired facial skin

We set out to test, on our own faces, treatments that are supposed to bring back the glow, cleanse, lift the jawline, and tighten the neck.

Hava Zingboim

DNA of a fish instead of botox? The Korean treatment that promises wonders

The Korean treatment that conquered Kim Kardashian and Jennifer Aniston has finally arrived in Israel. The innovative treatment is based on salmon fish DNA and promises natural skin regeneration.

REJURAN

Holiday travel essential: Yafa Maximov launches mini skincare set

A travel kit including three must-have products for vacation and daily routine – green tea cleansing foam, enriched moisturizer, and SPF 50 sunscreen.

Yafa Maximov's travel kit

Brand news: The hottest holiday launches

Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.

Intima

Man, here are the perfumes and grooming products you will be happy to receive for the holidays

Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.

Lior Raz in the new fashion campaign of Factory 54

Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

Iron Dome of hairs: A technological revolution in the beauty industry

Epilaser by Israel’s Epilady is a breakthrough hair removal device, paving the way for advances in self-care, from pigmentation to tattoo removal - innovation after decades of stagnation.

Epilaser: “A Computer in Every Sense” (Photo: PR)

Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

Kattan posted a video in July promoting an antisemitic conspiracy theory blaming Israel for nearly every major catastrophe of the last century to her 1.7 million TikTok followers.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Does facial hair thicken after shaving or plucking?

Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?

A woman plucks facial hair with tweezers