Beauty
The K-Beauty wave continues: A new Korean skincare brand lands on the shelves
Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Come get your makeup done for free: NYX opens pop-up spaces across the country
Why did everyone start dissolving their lips, and what does it even include?
A review of a treatment that strengthens the skin of the face and neck
At 63, Ronit decides it's time to refresh her facial texture. She undergoes treatment with the SOFWAVE device, an Israeli innovation that achieves noticeable changes in a single session.
This is the active ingredient your hair is missing
Redefine offers therapeutic series for all hair types – keratin for repair, argan for nourishment, curly hair for curl definition, and a therapeutic series for a healthy scalp.
When the weather gets nicer, we'll have a rare jacket for the transitional season
This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.
Brand news: Running on clouds and the color that’s no longer a trend
When a fashion brand partners with a luxury hotel, the mobility innovation that will win you over, flying with shoes, plumping lipsticks, a shaving gel with a new look, and much more.
The shopping that will make you feel like a Disney princess
This week, we loved seven items that are a bit of everything: an edgy patent leather suit, lace garter tights, a playful yet comfortable bra, and more.
Radiant skin like after the first rain: Here’s how to achieve it
It’s time to give our skin what it needs with skincare products rich in natural oils, plant extracts, and deep nourishment that will restore its softness and vitality.
Inspiring initiative brings beauty to women in the north
For International Women’s Day: Hundreds of women in the North, including survivors and evacuees, will receive beauty treatments and care products through a special initiative.
Delta marks its next target: 20 Bath & Body Works stores in Germany
The Israeli company has secured the exclusive franchise to open Bath & Body Works stores in five European countries, starting with an online store and 20 locations in Germany.
Girls, no need to rush to Sephora: The big news for beauty lovers
Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.
Afraid of the tsunami? Now is the time to eat, cuddle, love, and care
Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.
