Beauty
The K-Beauty wave continues: A new Korean skincare brand lands on the shelves
Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Come get your makeup done for free: NYX opens pop-up spaces across the country
Why did everyone start dissolving their lips, and what does it even include?
SACARA expands: Five new branches to open with an investment of NIS 5 million
The cosmetics chain continues to grow with the opening of a new flagship store at Big Fashion Glilot, alongside additional branches nationwide, from north to south.
Super-Pharm launches Israel’s first K-beauty department
Super-Pharm is launching a K-Beauty department at the Super-Pharm GALLERY branch in the BIG Glilot complex.
The La Beaute skincare brand makes its way to duty-free
After integrating into leading pharmacy chains, Argania Group is launching its premium haircare brand in duty-free in a strategic move with an investment of approximately NIS 0.5 million.
Kim Kardashian's genius shortcut is worth imitating
Kim Kardashian has discovered a clever way to upgrade her daily routine, and now you can join this home revolution too.
The three Dyson hair products that must land in Israel
These are the three Dyson hair styling devices and products that are still unavailable in Israel, and I am eagerly waiting for them to arrive as soon as possible.
Behind the mask: We’ve compiled ten face masks for perfect skin
We've gathered ten face masks for perfect skin, from moisturizing and refreshing to treating imperfections and luxury masks for a youthful, firm look.
NIS 8,500?! By the time I can afford to buy this cream, my wrinkles will smooth themselves out
Stress, dryness, too little sleep – there are many ways to damage your skin. We tested products that attempt to fix the damage caused by this so-called winter.
Redefining the haircare market: The Israeli brand challenging high prices
As professional hair product prices rise, Redefine launches 40 innovative items for NIS 19.90–49.90. Is a market revolution coming?
This is what we thought about the new peeling treatment that promises renewed skin in half an hour
Fifteen minutes, NIS 2,500, a tingling and warming sensation—our tester tried the new treatment that promises fast and effective results without redness.
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
