Beauty

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.

Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.

The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

Vienna Würstel, a 25-year-old content creator from Mallorca, has already spent tens of thousands of dollars on giant lips that cause her difficulty breathing, speaking, and eating.

U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.

Multifunctional skincare and makeup products are must-haves in your beauty routine. Because it's more convenient and much cheaper when one product does the work of three.

We tested new pencils and gels that promise order, logic, and control, at least in this small chaos, for anyone looking for natural, lifted, yet drama-free brows.