Beauty

Brand news: The latest trends in fashion, beauty, culinary delights, and holiday shopping

All that glitters is gold, visit Provence without flying, indulgent bedding, radiance for the skin, the place with the perfect vibe, hot from Korea, holiday surprises.

The Dream-Capturing Brand.
Beauty news.

Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures

Turkey offers world-class hair restoration - the key to natural results is choosing the right doctor, not just the lowest price.

Restore fuller hair with a hair transplant

Magen David Adom paramedics respond to a suspected carbon monoxide poisoning incident at a beauty salon in Jerusalem, July 8, 2026.

At least 17 hospitalized following suspected carbon monoxide poisoning at Jerusalem beauty salon


Your fungus is back, but this time in a good way

The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.

Skincare products with mushrooms

Meet the Israeli beauty device that stole Paris Hilton’s heart

When Paris Hilton chooses an Israeli device for her private spa in Beverly Hills, and Keren Bartov turns it into the secret weapon of Hollywood stars – it means something.

Paris Hilton

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

All the new hair products on the shelf and what our tester thought about them

When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.

All the new hair products on the shelf

Serum and cream for a healthy-looking face

The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.

Uriage

After years of development: Hava Zingboim reveals the patent that will change everything

After conquering the world, the Israeli beauty queen launches groundbreaking technology that promises to deliver active ingredients deep into the skin. The new patent is already sparking curiosity.

HAVA ZINGBOIM PROPHECY RICH CREAM.

New fragrance and grooming line for men from the french brand

The fragrance and grooming brand Roger & Gallet launches "Twist," a men’s fragrance and grooming line that includes perfume, after-shave gel, after-shave soap, shower gel, soap, and deodorant.

Roger & Gallet

After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend

The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.

She was photographed moments after the treatment. Bar Refaeli

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Lip serum gloss enriched with minerals

The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.

NYX