Beauty

The K-Beauty wave continues: A new Korean skincare brand lands on the shelves

Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type

Purito Seoul
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

NYX Professional Makeup

Come get your makeup done for free: NYX opens pop-up spaces across the country

Aline Cohen dissolved her lips and had implants removed

Why did everyone start dissolving their lips, and what does it even include?


Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

Kattan posted a video in July promoting an antisemitic conspiracy theory blaming Israel for nearly every major catastrophe of the last century to her 1.7 million TikTok followers.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Does facial hair thicken after shaving or plucking?

Facial hair is an embarrassing and unpleasant problem for many women, some of whom choose to pluck, shave, or do laser removal. So what is actually better, and can hair really disappear forever?

A woman plucks facial hair with tweezers

New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

Ancient rice water haircare secret gains global popularity

Rice water is rich in starch, amino acids, antioxidants, minerals like calcium and zinc, and vitamins from group B and E, which feed the hair follicles.

Ancient rice water haircare secret gains global popularity. Illustration.

3 at-home beauty devices that will make your life easier

Three testers tried out some of the at-home devices the beauty category has to offer and came back with conclusions.

A variety of interchangeable heads

Melanie Shiraz wins Miss Universe Israel 2025 crown, vows to use platform for meaningful change

The 26-year-old is already coordinating with Jewish orgs. "I didn't enter this competition just to wear a crown—I did it because I believe in the power of this platform to create real impact."

 Melanie Shiraz is crowned at Miss Universe Israel 2025.

Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients

World’s most extreme lips? Why she Spent Over $175,000 and still isn’t done

Vienna Würstel, a 25-year-old content creator from Mallorca, has already spent tens of thousands of dollars on giant lips that cause her difficulty breathing, speaking, and eating.

 A woman getting lips injection

Trump launches Victory 47 perfume – and the price is insane

U.S. President Donald Trump has launched a new perfume priced at $249 per bottle, promising “power, confidence, and success” – and criticism was quick to follow.

 US President Donald Trump looks on as he gives remarks outside the West Wing at the White House in Washington, US, May 8, 2025.