Beauty

Brand news: The latest trends in fashion, beauty, culinary delights, and holiday shopping

All that glitters is gold, visit Provence without flying, indulgent bedding, radiance for the skin, the place with the perfect vibe, hot from Korea, holiday surprises.

The Dream-Capturing Brand.
Beauty news.

Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures

Turkey offers world-class hair restoration - the key to natural results is choosing the right doctor, not just the lowest price.

Restore fuller hair with a hair transplant

Magen David Adom paramedics respond to a suspected carbon monoxide poisoning incident at a beauty salon in Jerusalem, July 8, 2026.

At least 17 hospitalized following suspected carbon monoxide poisoning at Jerusalem beauty salon


Black truffle and 2-second shampoo: 7 hair products that repair summer damage

After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Ruti Broudo makes a move no one saw coming

The restaurateur and entrepreneur is making a surprising step and entering the beauty world. Dr. Udi Bar chose her as the face of his new campaign.

Ruti Broudo

Limited beauty edition in honor of Hello Kitty’s 50th birthday

Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.

MILUCCA and Hello Kitty

Beauty beyond the mirror, the trends shaping 2026

L’Oréal Israel’s chief digital & marketing officer Gali Lev explains how science, AI, and new values are reshaping the beauty industry ahead of 2026.

Gali Lev at the Ofer Nissim event.

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.

LINEA by Maccabi

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.

Bar Refaeli

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Did your nail break? The nail polish brand essie launches a fixing liquid coating

No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.

essie's fixing liquid coating