Cosmetics
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.
Even if we have to sell a kidney, this bag will be in our closet
Come get your makeup done for free: NYX opens pop-up spaces across the country
Brand news: Evolution of a brand and AI in the service of beauty
Should you try it or not: Have you experienced blueberry capsule peeling yet?
The world of facial treatments is constantly evolving. After introducing us to charcoal, gold, and spirulina, it's now the turn of berries. We set out to see if it really works.
Top 5 makeup removers in Israel in 2024
The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.
Dangerous light: How to protect your skin from blue light radiation
Artificial lighting and the abundance of electronic devices surrounding us emit blue light, which has a harmful effect on the skin.
Estée Lauder Group offers love promotions for Tu B'Av
In honor of holiday of love, the Estée Lauder Group is offering special deals on its makeup and skincare brands, giving customers the chance to spread love with exclusive gifts and discounts.
The revolution in skin aging: When skin cell science meets cosmetics
From the lab to duty-free shelves: How a Swiss researcher is leading a skincare revolution with groundbreaking technology.
Why is niacinamide a must-have ingredient in your skin care products?
Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.
Innovative solutions for thinning eyebrows? New products to transform your look
From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.
The top 5 blushes of 2024
The products herein have been ranked according to pigment, application, appearance, and longevity.
Adel Bespalov secures unprecedented achievement
Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.