Cosmetics

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase
SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

Shiseido’s new treatment promises clinic results – at home

Facial pigmentation treatment, illustration.

Spots on the face? Veteran cosmetologist explains which treatment really works

Skincare products with mushrooms

Your fungus is back, but this time in a good way


The top 5 blushes of 2024

The products herein have been ranked according to pigment, application, appearance, and longevity.

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Adel Bespalov secures unprecedented achievement

Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.


Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.


Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.


The end of dark spots? L'Oréal Paris presents the revolutionary skincare line

L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.


Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city

After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.


The dorsal side of your hand, shows aging signs, new study finds

Since visual estimation can be highly inaccurate, the indisputable importance of these markers is explained by their great practical value as a target for the cosmetology and cosmetics industry.

 Haut.AI publishes pioneering research: Predicting age with hand images achieves accuracy on par with facial photo.

Discover must-have beauty products: A glimpse below the eyes

From NARS to Group Argania: Beauty innovations for refreshed skin, radiant hair, and sun protection.


Trendy picks: Cos' safari set & sparkling palette for your vanity

Dive into effortless chic with these 7 must-have items from Neta Alchimister, Bobby Brown, MC, Juliette, Renuar, & Hava Zingboim.


The cosmetic secret that will really help you blur the wrinkles

How does botulinum toxin work to eliminate wrinkles? How long does its effect last? And is there also a cosmetic alternative that can really help blur wrinkles?

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