Cosmetics

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE
Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

NYX Professional Makeup

Come get your makeup done for free: NYX opens pop-up spaces across the country

IL MAKIAGE

Brand news: Evolution of a brand and AI in the service of beauty


Should you try it or not: Have you experienced blueberry capsule peeling yet?

The world of facial treatments is constantly evolving. After introducing us to charcoal, gold, and spirulina, it's now the turn of berries. We set out to see if it really works.

Blueberry Facial

Top 5 makeup removers in Israel in 2024

The following makeup removers were ranked according to application, the skin’s feeling after, and their effectiveness as a makeup remover.

 A woman is seen applying makeup remover (Illustrative).

Dangerous light: How to protect your skin from blue light radiation

Artificial lighting and the abundance of electronic devices surrounding us emit blue light, which has a harmful effect on the skin.

 Blue light radiation

Estée Lauder Group offers love promotions for Tu B'Av

In honor of holiday of love, the Estée Lauder Group is offering special deals on its makeup and skincare brands, giving customers the chance to spread love with exclusive gifts and discounts.

 Jo Malone London

The revolution in skin aging: When skin cell science meets cosmetics

From the lab to duty-free shelves: How a Swiss researcher is leading a skincare revolution with groundbreaking technology.

 A woman applying facial cream

Why is niacinamide a must-have ingredient in your skin care products?

Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.


Innovative solutions for thinning eyebrows? New products to transform your look

From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.


The top 5 blushes of 2024

The products herein have been ranked according to pigment, application, appearance, and longevity.

 Pexels

Adel Bespalov secures unprecedented achievement

Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.


Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.