Cosmetics

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE
Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

NYX Professional Makeup

Come get your makeup done for free: NYX opens pop-up spaces across the country

IL MAKIAGE

Brand news: Evolution of a brand and AI in the service of beauty


Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.


The end of dark spots? L'Oréal Paris presents the revolutionary skincare line

L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.


Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city

After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.


The dorsal side of your hand, shows aging signs, new study finds

Since visual estimation can be highly inaccurate, the indisputable importance of these markers is explained by their great practical value as a target for the cosmetology and cosmetics industry.

 Haut.AI publishes pioneering research: Predicting age with hand images achieves accuracy on par with facial photo.

Discover must-have beauty products: A glimpse below the eyes

From NARS to Group Argania: Beauty innovations for refreshed skin, radiant hair, and sun protection.


Trendy picks: Cos' safari set & sparkling palette for your vanity

Dive into effortless chic with these 7 must-have items from Neta Alchimister, Bobby Brown, MC, Juliette, Renuar, & Hava Zingboim.


The cosmetic secret that will really help you blur the wrinkles

How does botulinum toxin work to eliminate wrinkles? How long does its effect last? And is there also a cosmetic alternative that can really help blur wrinkles?

 are interested

Israeli innovations in international vision: A brand's story

From wide fashion trends to environmental fragrances, explore Israel's contributions to global style and sustainability.


Lifesavers: 10 products to combat this accursed dryness

We've tried and found ten successful solutions for dry and dehydrated skin, across all price ranges - from the most accessible to the luxurious.


Quick and efficient: Achieving smooth and radiant skin for the holiday

Passover symbolizes our freedom to be ourselves, glowing and radiant, despite recent challenges. Here's how to arrive at the holiday table without carrying the burdens of the past months.