There is an entire underbelly of dating already occurring on TikTok, so Snack took the opportunity, creating the perfect mashup of Tinder meets TikTok.
Focusing on 11 couples, engaged or married, who met through an intermediary – a friend, classmate, family member, rabbi, matchmaking app or a Facebook group.
To date, 57 couples have married directly through the app, which utilizes a 'shidduch'-style format where matchmakers pair young religious Jews.
The campaign was born out of Israel man Tal Tovin’s story, as he found his wife by advertising his dating profile on a Petah Tikvah bus.
55% of all Israeli OkCupid users found service in IDF combat units to be attractive.
“By helping these singles find their spouses in the GCC, they are more likely to get married here and establish their families here, which in turn grows Jewish communal life."
The app offers matching and counseling services to prospective couples and their families, and remains in touch with them for four years after marriage.
Is serendipity the answer to falling in love? Review of 175 couples shows that accidental love may be the correct path to matchmaking.
Yente's going digital with a new matchmaking app by Mama Knows Best that allows matchmakers to set up the singles in their life.
The app describes itself as being a "private, membership-based dating app for Jews with ridiculously high standards" that "started as a half-joke."
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