Perfume

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE
Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

FEMINA

Brand news: Market breaker and a tiger in the kitchen

New products for men

From the shower to the fragrance: The men’s product guide for winter 2026


Brand news: SACK’S new collection and the spice that will lift your kitchen

Recycled fashion, the scent that breaks the wind, a Mexican vibe in Israel, masculine fragrances, towels that bring the hotel feel home, a spice that will upgrade your life, and more.

 SACK'S

Where to buy? The jeans bringing back the chic of the nineties

Some treasures we especially loved made their way into our virtual shopping cart this week. These are the 7 items we loved this week.

 Parfois

Brand news: Caring for the future of the world and the top designer who designs for everyone

Caring for the scalp, getting perfumed and enjoying, sending greetings and donating, getting ready for Independence Day, and many more new products to discover.

 Alon Livné and Castro

Dreamy skin, intoxicating scent, and perfect hair: The ultimate guide for beauty addicts

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking out?

 Collection of make up products displayed on the table

„Nichts auf der Welt kommt an ihn heran“: USA enthüllen F-47-Kampfjet

The fashion brand that returned, a scent of the sea, two uses for one product, blue-and-white water, spring enters the home, the underworld, the chain celebrating a birthday, and more.

 Fashion comeback

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Brand news: Fashion with a vacation vibe and kosher surprises

The tech house, upgraded perfumes, unlocking potential, stylish pop-ups, prepping for Eurovision, facial repair, tuna innovations, herbal infusions and enjoyment.

 Gallabia

Under NIS 200: We found you great beauty gift sets for the holiday

Where do you stand when it comes to holiday gifts? We’re totally on it! From best-sellers at bargain prices to explosive-price gifts for those with particularly deep pockets.

 L'Occitane

The brand that broke the rules: Buying for the holiday and contributing to resilience

Buying and donating to the community, embracing boho style, the essence that survives, a storm in the world of hair, the woman doing it again, a delightful journey to Miami, and more new products.

 Reserved

Brand news: New discoveries in skin aging and the brand entering the children's market

Colorful hair dyes, an invitation to a chef’s life journey, tea not just for the sick, and many more new products that we gathered here for you.

 SACARA