Perfume

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase
Perfumes by LOEWE.

42,000 Israelis voted: These are the perfumes that conquered 2025

Zohara

A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection

Urbanica

NIS 100 and this chic cocoa jacket in your closet


Brand news: Roses for the face, olives for the body, and black perfume

Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.

Karen Mizrahi

AllSaints enters the fragrance world: Launches a luxury collection in Israel

Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.

 AllSaints

Smells good: This popular perfume chain decided to cut prices

In a time of rising costs, the April chain is offering a temporary VAT refund on selected purchases over NIS 500 – a targeted response that highlights the complexity of the economic situation.

 A branch of April chain

Brand news: The wild years and the brand that earned a corner

Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.

Kreuzberg Kinder

Brand news: Sparkling at Terminal X and the legacy that marches on

Welcoming the year at Terminal X, the family preserving the heritage, the beauty brand breaking boundaries, contouring the face, sparkling more, special perfumes, and more new products.

 La Fayette Italy

Brand news: Vodka and a top designer collaborates with a fashion brand

A perfume born from passion for art, empowering jewelry, a fashion capsule, pearls in space, hair care, water with a chef, and when Golan sausage meets French mustard.

 Alon Livné and Castro

Fragrance of mystery: A new perfume blends sweet cherry and powerful incense

FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.

 FRAGRANCE DU BOIS' Sirène

The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?

A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.

Perfume machine at Ayalon Mall

Can you hear? We've found the perfect dress for your next date

A basic sheer, a buttoned denim shirt from, one of the best makeup removers we've tried, and a refined satin slip dress in bold colors for the perfect date—here are 7 items we loved this week.

 Terminal X

Is it brown or green? This faux fur coat is deceptive but full of style

Weekly shopping recommendations featuring warming items (for the body and soul), for outdoors and indoors.

 Shopping for fashion