Perfume
Good news: The perfume everyone is looking for – is now available at duty free
INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.
Even if we have to sell a kidney, this bag will be in our closet
Brand news: Market breaker and a tiger in the kitchen
From the shower to the fragrance: The men’s product guide for winter 2026
The best perfume of the year and the perfect lipstick
We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.
When the weather gets nicer, we'll have a rare jacket for the transitional season
This week, we added to our top picks a jacket perfect for the transitional season, and went crazy over the shower gel and body cream that left us with a divine feeling, no less.
With this knitted set, all you need is a pair of tall boots and bye
Neta Alchimister recently launched a new bronzer, and this is just one of seven different items we loved this week.
When art, business, and beauty meet: The luxury perfume brand arrives in Israel
The Frédéric Malle brand, which revolutionized the world of perfumery, celebrates 15 years of its iconic fragrance at Factory 54 stores and Amor in Kikar Hamedina.
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
Scientists convert sewer fatbergs into pine-scented perfumes using engineered bacteria
Fatbergs are accumulations of fat, oil, wet wipes, and other waste that build up in sewage systems, causing major backups.
Brand news: Roses for the face, olives for the body, and black perfume
Black perfume, fashion as home, upgraded pop-up lipsticks, dry skin treatment, volumizing lip gloss, olive oil for the body, face accessories, new branding for wine, and fine sesame tahini.
AllSaints enters the fragrance world: Launches a luxury collection in Israel
Also - Kérastase celebrates 60 years with a relaunch of its iconic hair oil in eco-friendly packaging, and Lipton unveils a new pyramid tea bag series.
Smells good: This popular perfume chain decided to cut prices
In a time of rising costs, the April chain is offering a temporary VAT refund on selected purchases over NIS 500 – a targeted response that highlights the complexity of the economic situation.
Brand news: The wild years and the brand that earned a corner
Scent of Iris, a luxury brand with a corner, 1920s as inspiration, cozy pajamas, terracotta for the face, blue-and-white hair care, Johnny Walker keeps walking, and more new products.