Best 11 Facebook Ads Courses (Paid + Free)

Facebook Ads course (photo credit: AdobeStock)
Facebook Ads course
(photo credit: AdobeStock)

Establishing an online presence can be a challenging task. There are many skills to learn to succeed in this field, including targeted reach, Facebook algorithms, advertising, and privacy and security. Fortunately, many courses are available online that can instruct you on managing your accounts efficiently and becoming a skilled Facebook marketer.

It's practical to learn the basics of ad marketing first, and there are plenty of options to guide new users from a beginner to an advanced level. Some of the available courses are free, but others that offer thorough guidance will vary in price depending on the hours, skill level, and the number of lectures provided.

Amphy Top Facebook Ads Course (Our Editor Pick)

Amphy is an online marketplace devoted to live video classes, connecting talented teachers to an audience and allowing students to enjoy the benefits and convenience of learning from home. 

Social Media Strategy Course

The Social Media Strategy Course is a 6-week (8 classes), in-depth course on Instagram & Strategy for your business. It is an online class that provides clear brand strategies by helping you find your personal voice and teaches All Things Instagram. 

The price varies whether you want to learn individually or in a group session but averages out between $60-$80 per person. The course instructor Estee has 20+ years of experience working in the corporate world of Designing, Merchandising, and Marketing products. This is perfect for those who want to start, or have already established, an online product or service-based business. Additionally, this is the perfect fit if you need help getting clear, focused, and intentional with showing up on social media.

This course will provide you with:

  • Clear brand strategies
  • Taking the stress & overwhelm out of planning and posting
  • Learning all of the tips & tricks of the trade for social media

Udemy Facebook Ads Courses

Udemy has a long list of courses about marketing and ads solely for the Facebook platform. These courses cover a variety of experience levels and neatly organize them based on ratings, duration, and price, among other filters.

The Complete Facebook Ads Course - Beginner to Advanced

Going from beginner to advanced in one encompassing course benefits those not looking to take several different programs. With over six hours of training, a 30-day guarantee, and lifetime access to materials, it's easy to see why this course is among the top-ranking on Udemy.

This course costs $129.99 but can be split into more manageable payments after a seven-day trial. But, if you’re a Udemy member, the platform also runs occasional discounts that may allow you to take the course for a much lower price.

Not only will this course guide you from your first ad, but you will also learn how to:

  •       Create a Facebook sales funnel
  •       Generate leads with leads ads to increase sales
  •       Start a Facebook ads business
  •       Set up your first campaign
  •       Track conversions with Facebook Pixel

Facebook Ads & Facebook Marketing MASTERY 2022

With over 30,000 glowing reviews, it's easy to see why this is the most popular Facebook ads course offered on With 32 articles, 34 downloadable resources, and 11.5 hours of on-demand videos, this course provides a large number of resources for $169.99. Again, you can take advantage of member discounts by joining the platform.

This course assures that you will not only master Facebook Ads Manager but also average $.01 per every engagement, like, or click with the strategies taught by leading marketing experts. More than 198,000 students have enrolled and, like Udemy's other top courses, enjoy lifetime access to updated features and information.

Coursera Facebook Ads Courses

This website has many courses free of charge, all with easy access to videos and reading materials. It’s an excellent place to start before fully committing to a paid course, yet Coursera’s classes still guide you through the more extensive details of navigating Facebook ads.

Meta Social Media Marketing Professional Certificate

This certification takes approximately seven months to complete and offers complete flexibility. This free, beginner-level course is one of the best ways to get your foot wet in understanding the field before committing more time or money.

This certification is a six-course program developed by digital marketing experts. Once you earn this certificate, you can access the Meta Career Programs Job Board.

Skills you will gain include:

  •       Marketing
  •       Content development
  •       Campaign management
  •       Ad management

The six courses included in this free certification are:

  1. Introduction to Social Media Marketing
  2. Social Media Marketing
  3. Fundamentals of Social Media Advertising
  4. Advertising with Meta
  5. Measure and Optimize Social Media Marketing Campaigns
  6. Meta Social Media Marketing Capstone

How to Set up Facebook Ads Campaign

This course is a follow-up to the certificate course above, but it starts at an intermediate level. Also free of charge, it averages about one and a quarter hours to complete and revolves around creating a Business Manager account and an Ad account.

Other step-by-step instruction includes:

  •       How to create a new Facebook ads campaign and select its right objective according to the market funneling
  •       How to create the ads and set the proper audience, budget, schedule, and placement for them
  •       How to create an ad from scratch and run multiple ads from the same ad set
  •       How to track the performance of your ad campaign and optimize your spending

HubSpot Academy Facebook Ads Courses

This site offers single lesson courses and strategy guides that can further your preexisting digital marketing knowledge or allow you to dabble in the first learning steps. Free of charge, these lessons are typically quick and short, taking anywhere from ten minutes to about half an hour.

Facebook Ads Lesson: Getting Started with Your Facebook Ads Strategy

This lesson is composed of six videos, all totaling about 24 minutes. This lesson will guide users in choosing suitable Facebook ads for their business needs. One valuable aspect of this lesson is the list of common mistakes digital marketers and ad managers make when developing ads.

Led by Facebook expert Amanda Bond, you will learn three phases of advertising:

  •       Connect
  •       Commit
  •       Close

This course is one of many sources out there that aid in learning the tips and tricks to starting Facebook advertising.

Facebook Ads Training Course: How to Build Great Ads and Audiences

This course curriculum is designed for social media marketers, marketing managers, and marketing directors. You will learn how to run effective ads that generate leads for approximately a dollar a day with their methods.

This full-length course consists of three lessons, 15 videos, and two challenging quizzes totaling about one and a half hours of material. This course, like many other top courses, teaches a valuable strategy to promote and maintain ads in a way that best benefits each individual business.

Meta (Facebook) online course (Credit: Adcore)Meta (Facebook) online course (Credit: Adcore)

Meta Blueprint Courses

Meta Blueprint may be one of the first places you’ll think to go when looking for guidance with Facebook advertising. It could very well be one of the best places to get an idea of how to move forward, and beneficially, the material offered on this site is also free to access. 

Choose Where to Establish an Online Presence

This course is an elementary introduction to where and how to start advertising your business on social media. It consists of three parts, all of which are rapid reads, averaging about five minutes each. Beginning with creating an account on Facebook or other platforms, this course will guide you on the very beginning of your journey, and it will be extremely valuable to those new to using social media. 

Essential information from this course includes:

  •       Connecting with people online through business pages
  •       Choosing where to establish an online presence
  •       How to create free Facebook pages and Instagram accounts

Understand Your Audience

Another short and sweet two-part lesson that covers the basics at no cost, this course is spread out between two simple lessons to build an understanding of how to attract an audience on social media. Understanding how to attract an audience will allow you to reach more people who appreciate your business. The course takes about 15 minutes to complete.

This lesson will prepare you to:

  •       Understand your audience on Facebook
  •       Differentiate between people who like your page, followers, and people who’ve seen your Facebook ad (i.e., reach).

Emarkateers Top Facebook Ads Courses

Live online courses are another option that some people may prefer, especially regarding interactive classes and actionable learning. Emarkateers offers one-day courses with access to digital copies of materials, a certification of completion, and four weeks of post-course support online. These courses require a reservation and a one-time fee.

Social Media Advertising Training Course

Not only is this course hands-on, but it also offers a valuable toolkit that can help optimize social advertising campaigns. This course, which runs from 9:30 am to 5:00 pm, offers group work and interactive examples. For £460.00, you can book this class and deliver it to your team or organization.

For Facebook ads, this course will offer you:

  •       A full review of all of Facebook’s campaign objectives and ad formats
  •       Knowledge to assess your competitors' ads using the Facebook Ad Library
  •       Use of Facebook Pixel and Events
  •       Information on audience targeting
  •       Targeting custom audiences through the funnel
  •       How to increase reach with lookalikes

Facebook Advertising Training Course

This course focuses on working with Facebook and its advertising system. It focuses on optimizing ad performance and fine-tuning your outreach to potential clients. The price is £460.00 and runs from 9:30 am to 5:00 pm.

Focal points of this course include:

  •       Understanding how to strategically plan your Facebook campaigns
  •       Managing your Facebook Pixel
  •       Optimizing custom and lookalike audiences to improve campaign ROI
  •       Navigating Facebook’s Ad Manager
  •       Monitoring and measuring your Facebook campaign’s performance

Final Notes

Starting with the free courses to get a basic understanding of Facebook advertising is the best first step. It's easy to get overwhelmed with so many options and techniques for advertising your business. Still, you can learn successful tips—both paid and unpaid—through these sources.

Facebook is constantly evolving, so staying updated with current trends is essential. Continuous education in this field will only aid a campaign's continued success.

Additional Marketing Courses to Consider

There is undoubtedly a large variety of courses and mediums in the marketing world. Whether you’re looking for online courses for social media or podcasts for digital entrepreneurs, there is sure to be a match. These are some of the additional options we recommend within our top courses series that cover other areas of digital marketing.

The 13 best email marketing courses

The 15 best social media marketing courses

The 13 best SEO courses online

The 18 best digital marketing courses

The 11 best Facebook ads courses

We also recommend following these marketing podcasts and marketing blogs to deepen your industry knowledge.

This article was written in cooperation with Adcore

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