Beauty
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
The Korean device that conquered Instagram – and Hailey Bieber’s face too
A primer serum that promises makeup that lasts for 24 hours
Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home
The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.
Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before
The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.
From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month
The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?
From Korean beauty to pear beer: Launches that bring a little excitement to life
A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.
Did your nail break? The nail polish brand essie launches a fixing liquid coating
No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
The treatment everyone is asking about arrives in Modi’in
Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?
Salmon skin treatments are reshaping beauty - and revealing the real science behind the trend
Salmon treatments are rooted in real science. Pola Blick Dayan explains why they’re trending - and if they’re truly worth the hype.
Gifts you should buy first for yourself, and if you have money left – also for others
We don’t need an excuse to pamper ourselves. In these challenging times, treat yourself to beauty gifts that truly matter. Here are some top suggestions.
Spots on the face? Veteran cosmetologist explains which treatment really works
Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.
