Beauty

Those listed below have been ranked among the top five and tested based on texture, application comfort, and skin feel after 12 hours.

La Prairie reinvents the iconic Skin Caviar with the new Skin Caviar Luxe Cream in September 2023. This bold and powerful essence of skincare, an icon from its inception, will always remain relevant.

New beauty products: tropical hair scent, face double cleansing, footwear trends, LIERAC skincare at Super-Pharm, and a power bracelet.

Discover new beauty and skincare essentials: timeless fragrances, intensive moisturizers by a renowned dermatologist, and award-winning skincare from an Israeli brand, perfect for both men and women.

Beauty Clinic, part of Super-Pharm's aesthetics chain, opens a new branch in Bat Yam's Sea Park, joining five existing clinics, spanning 140 square meters.

Global makeup brand unveils a new store at Hadera's Village Mall with an urban "subway" theme. It offers personalized makeup lessons and professional services for a unique beachside experience.

For some, these products have been a boon in the face of the harsh desert weather and the difficult conditions for maintaining clean and healthy skin in times of war.

The BeautyMark boutique salon is where a group of women entrepreneurs have come together to work outside their homes. A year and a half later, it's going strong.

Spring fragrances, AI-enhanced beauty, easy-off mascara, intense moisturizers, advancing sneaker brand, facial pearls, and Israeli Greek festivity.

Ranks no. 1 in France, according to EQUILEAP.