Beauty

Brand news: The latest trends in fashion, beauty, culinary delights, and holiday shopping

All that glitters is gold, visit Provence without flying, indulgent bedding, radiance for the skin, the place with the perfect vibe, hot from Korea, holiday surprises.

The Dream-Capturing Brand.
Beauty news.

Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures

Turkey offers world-class hair restoration - the key to natural results is choosing the right doctor, not just the lowest price.

Restore fuller hair with a hair transplant

Magen David Adom paramedics respond to a suspected carbon monoxide poisoning incident at a beauty salon in Jerusalem, July 8, 2026.

At least 17 hospitalized following suspected carbon monoxide poisoning at Jerusalem beauty salon


Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

"Never been happier": He built a $3B makeup empire—now he’s choosing the collar over couture

E.l.f. Cosmetics, which Scott Borba co-founded in 2004, has become a billion-dollar brand popular with budget-conscious shoppers across major retailers including Target, Walmart, and Ulta Beauty.

Christian worshippers take part the Easter Vigil at the Our Lady of Perpetual Help Chaldean Catholic Church in Arbil, the capital of the autonomous Kurdish region of northern Iraq, on April 4, 2026.

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA

Jelly primer with niacinamide and 24–hour hydration

The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.

Maybelline New York

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.

What do you do with the hairs that grow on women’s chins?

Many women over the age of 40 report the appearance of stubborn hairs in the chin area. Why does this happen and how can it be gotten rid of? An expert explains.

This is a real biological phenomenon that affects millions of women during menopause

A new beauty collection inspired by a film from the worlds of K-POP

The Korean skincare brand ANUA is launching a new limited edition in collaboration with the talked-about Netflix film "KPop Demon Hunters".

ANUA

100 times faster: L’Oréal and NVIDIA are transforming the beauty industry

The L’Oréal Group is expanding its partnership with NVIDIA to create an advanced artificial intelligence engine for the development of skincare and beauty products.

Development of skincare products using artificial intelligence.

Double-sided lip gloss for a defined and precise lip look

With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.

Double-sided lip gloss by BeautyCare

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.

Hoka Mach 7.