Beauty
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
The Korean device that conquered Instagram – and Hailey Bieber’s face too
A primer serum that promises makeup that lasts for 24 hours
Brand news: On the connection between coffee and design
Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.
Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty
This Israeli invention is every needle-phobic and bank manager-phobic woman’s fantasy
Hava Zingboim’s skin-tech brand has launched a product line with hyaluronic acid and a patent that enables it to penetrate the skin. The products promise to rejuvenate the skin's biological age.
From private clinics to network clinics: Senior doctors strengthen Maccabi Aesthetics
Maccabi Aesthetics launches the "Doctors’ Team Collaboration" – top plastic surgery and medical aesthetics specialists offer treatments at network branches and private clinics for Maccabi members.
Brand news: The woman who created a revolution and walking toward success
Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.
Your fungus is back, but this time in a good way
The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.
Meet the Israeli beauty device that stole Paris Hilton’s heart
When Paris Hilton chooses an Israeli device for her private spa in Beverly Hills, and Keren Bartov turns it into the secret weapon of Hollywood stars – it means something.
Get ready to fall in love: The design house L'OBJET from New York has landed in Israel
Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.
All the new hair products on the shelf and what our tester thought about them
When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.
Serum and cream for a healthy-looking face
The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.