Beauty

New mascara that promises dramatic length

The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.

L'Oréal Paris
Chop Stick Egoz Hakfar.

Egoz Hakfar launches chop stick premium Asian series in Israel

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The Korean device that conquered Instagram – and Hailey Bieber’s face too

Maybelline New York's Grippy Primer Serum

A primer serum that promises makeup that lasts for 24 hours


Brand news: On the connection between coffee and design

Worldly pampering, addictive fragrance, holiday sparkle, mirror-like shine, cozy winter coffee, winter survival kit, facial rescue wheel, creative sufganiyot, indulgent chocolates, and edible clouds.

Laline

Narin Ammara turns adversity into ambition with the upcoming launch of Narins Beauty

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This Israeli invention is every needle-phobic and bank manager-phobic woman’s fantasy

Hava Zingboim’s skin-tech brand has launched a product line with hyaluronic acid and a patent that enables it to penetrate the skin. The products promise to rejuvenate the skin's biological age.

Hava Zingboim

From private clinics to network clinics: Senior doctors strengthen Maccabi Aesthetics

Maccabi Aesthetics launches the "Doctors’ Team Collaboration" – top plastic surgery and medical aesthetics specialists offer treatments at network branches and private clinics for Maccabi members.

Prof. Yoav Barnea, Tony Cohen, CEO of Maccabi Aesthetics, and Eli Pesach, Director of Maccabi Aesthetics.

Brand news: The woman who created a revolution and walking toward success

Eating clouds, rejuvenating the skin, styling hair at home, oils in the beauty world, and the secret of the white truffle.

Blundstone and D-JOR

Your fungus is back, but this time in a good way

The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.

Skincare products with mushrooms

Meet the Israeli beauty device that stole Paris Hilton’s heart

When Paris Hilton chooses an Israeli device for her private spa in Beverly Hills, and Keren Bartov turns it into the secret weapon of Hollywood stars – it means something.

Paris Hilton

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET

All the new hair products on the shelf and what our tester thought about them

When your hair shifts from “dry” to “damaged” and you’re chasing the perfect curl product while swearing off highlights again – here are the new hair products and what our tester really thought.

All the new hair products on the shelf

Serum and cream for a healthy-looking face

The French dermo-cosmetics brand Uriage launches a daily skincare line to repair, strengthen, and protect fragile, delicate, or weakened skin.

Uriage