Beauty

The K-Beauty wave continues: A new Korean skincare brand lands on the shelves

Minimalist formulas without fragrance or color, beloved ingredients such as centella and hyaluronic acid, and accessible prices – The new skincare line is intended for daily use and for all skin type

Purito Seoul
Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

NYX Professional Makeup

Come get your makeup done for free: NYX opens pop-up spaces across the country

Aline Cohen dissolved her lips and had implants removed

Why did everyone start dissolving their lips, and what does it even include?


Julia Roberts wasn't enough for her: Another achievement for the Israeli cosmetician

The biggest names in the world have long been visiting her clinics. Now, Keren Bartov is achieving another milestone as her skincare line joins the sales lineup of Bergdorf Goodman.

Keren Bartov

Brand news: A surprise from Monaco and a touch from Milan

Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.

The street comes home.

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Say goodbye to your tired facial skin

We set out to test, on our own faces, treatments that are supposed to bring back the glow, cleanse, lift the jawline, and tighten the neck.

Hava Zingboim

DNA of a fish instead of botox? The Korean treatment that promises wonders

The Korean treatment that conquered Kim Kardashian and Jennifer Aniston has finally arrived in Israel. The innovative treatment is based on salmon fish DNA and promises natural skin regeneration.

REJURAN

Holiday travel essential: Yafa Maximov launches mini skincare set

A travel kit including three must-have products for vacation and daily routine – green tea cleansing foam, enriched moisturizer, and SPF 50 sunscreen.

Yafa Maximov's travel kit

Brand news: The hottest holiday launches

Sleep like in a hotel, wine in memory of a hero, candles that will upgrade the atmosphere, a beauty comeback, the favorite hair oil, sweet surprises, holiday flowers, and home inspiration.

Intima

Man, here are the perfumes and grooming products you will be happy to receive for the holidays

Facing Sukkot: A holiday gift for the man who doesn’t know what to buy for himself? Here are some recommendations for brand-new perfumes, luxurious gift sets, and a variety of delightful products.

Lior Raz in the new fashion campaign of Factory 54

Beauty gifts so good you’ll want to keep them for yourself

We’ve put together a respectable list, carefully checked, of holiday gifts you’ll want to buy for others and then, oops, forget at home and keep for yourself.

Beauty gift sets for Rosh Hashanah

Iron Dome of hairs: A technological revolution in the beauty industry

Epilaser by Israel’s Epilady is a breakthrough hair removal device, paving the way for advances in self-care, from pigmentation to tattoo removal - innovation after decades of stagnation.

Epilaser: “A Computer in Every Sense” (Photo: PR)