Beauty
Brand news: The latest trends in fashion, beauty, culinary delights, and holiday shopping
All that glitters is gold, visit Provence without flying, indulgent bedding, radiance for the skin, the place with the perfect vibe, hot from Korea, holiday surprises.
Brand News: A hot beauty launch, Greece in Israel, air-conditioned adventures
Restore fuller hair with a hair transplant
At least 17 hospitalized following suspected carbon monoxide poisoning at Jerusalem beauty salon
The spray that gives glowing skin within seconds
Keren Bartov launches a new hydration spray that combines active ingredients to improve the appearance of the skin and offers radiant refreshment and ease of use anytime and anywhere.
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Version updates and new scents: What’s new in the world of men’s fragrance
Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.
It’s not that we need these shoes, it’s that daylight saving time forced us
The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.
After a period we all wanted beauty – Israel’s top fragrance chain opens in the North
BEYONDSKIN by Lilit Cosmetics opens its fourth branch at Ofer Hakiryon Mall – bringing for the first time to northern Israel more than 20 of the world’s most coveted fragrance and beauty brands.
Achva introduces exclusive halva inspired by Dubai sweets
Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.
