Cosmetics

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS
L’Oréal Paris

Makeup setting spray that dries within 3 seconds

Luminous Foundation by IL MAKIAGE

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet


Come get your makeup done for free: NYX opens pop-up spaces across the country

The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.

NYX Professional Makeup

Brand news: Evolution of a brand and AI in the service of beauty

Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.

IL MAKIAGE

We won’t stop trying: We came to lift, because the wedge won’t do it on its own

You can’t stop time, but we keep trying. In the meantime, the shelves are filling up with new products that promise to work miracles on facial skin. We tested them.

This couple is also trying facial treatments

Clarins launches innovative two-phase serum with vitamin C and glycolic acid

Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.

Multi Active Glow Serum by Clarins

Limited beauty edition in honor of Hello Kitty’s 50th birthday

Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.

MILUCCA and Hello Kitty

Brand news: Demi Moore’s new role and who is the woman in red?

Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.

Demi Moore for Kérastase

Shiseido’s new treatment promises clinic results – at home

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

Spots on the face? Veteran cosmetologist explains which treatment really works

Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.

Facial pigmentation treatment, illustration.

Your fungus is back, but this time in a good way

The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.

Skincare products with mushrooms

After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend

The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.

She was photographed moments after the treatment. Bar Refaeli