Cosmetics
Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter
The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.
Makeup setting spray that dries within 3 seconds
IL MAKIAGE launches foundation with 50 shades and artificial intelligence
Even if we have to sell a kidney, this bag will be in our closet
Come get your makeup done for free: NYX opens pop-up spaces across the country
The makeup brand will open 4 experiential spaces in major shopping centers starting this week. Product trials, an on-site makeup artist, and a DJ. The first 50 visitors each day will receive a gift.
Brand news: Evolution of a brand and AI in the service of beauty
Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.
We won’t stop trying: We came to lift, because the wedge won’t do it on its own
You can’t stop time, but we keep trying. In the meantime, the shelves are filling up with new products that promise to work miracles on facial skin. We tested them.
Clarins launches innovative two-phase serum with vitamin C and glycolic acid
Multi Active Glow Serum combines stabilized Vitamin C and glycolic acid in a two-phase formula. Alongside it, nine more new products—from Doritos Curry Coconut to a combined microwave oven.
Limited beauty edition in honor of Hello Kitty’s 50th birthday
Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Shiseido’s new treatment promises clinic results – at home
The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.
Spots on the face? Veteran cosmetologist explains which treatment really works
Spots on the face have many causes. Yafa Maximov, beauty-tech owner and ex-cosmetologists’ chair, explains three main treatments: Home, professional, and tech.
Your fungus is back, but this time in a good way
The secret to aa healthy skin is not found in an expensive tube, but in the forest – in mushrooms of all kinds, which work wonders for our skin when they appear in a variety of new skincare products.
After Bar Refaeli tried it: The scientific explanation behind the salmon-treatment trend
The REJURAN treatment, based on salmon-fish DNA molecules, has arrived in Israel with a promise: Repairing the skin from within, not filling. This is how it works.