Perfume
Good news: The perfume everyone is looking for – is now available at duty free
INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.
Even if we have to sell a kidney, this bag will be in our closet
Brand news: Market breaker and a tiger in the kitchen
From the shower to the fragrance: The men’s product guide for winter 2026
Brand news: Sparkling at Terminal X and the legacy that marches on
Welcoming the year at Terminal X, the family preserving the heritage, the beauty brand breaking boundaries, contouring the face, sparkling more, special perfumes, and more new products.
Brand news: Vodka and a top designer collaborates with a fashion brand
A perfume born from passion for art, empowering jewelry, a fashion capsule, pearls in space, hair care, water with a chef, and when Golan sausage meets French mustard.
Fragrance of mystery: A new perfume blends sweet cherry and powerful incense
FRAGRANCE DU BOIS launches Sirène, KLENÔR presents a blue-and-white hair care series, Bissli in a limited edition with secret flavors, and a new vegan sorbet from Ben & Jerry's.
The perfume is sold for NIS 1,000, how much would you be willing to pay for one spray?
A new perfume vending machine offers luxury perfumes to the Israeli public, but you'll have to part with a bit of money for a single spray.
Can you hear? We've found the perfect dress for your next date
A basic sheer, a buttoned denim shirt from, one of the best makeup removers we've tried, and a refined satin slip dress in bold colors for the perfect date—here are 7 items we loved this week.
Is it brown or green? This faux fur coat is deceptive but full of style
Weekly shopping recommendations featuring warming items (for the body and soul), for outdoors and indoors.
Brand news: Fashion that respects the Earth
Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.
Expanding dishes and delightful pastas
Brand news: Gifts with community value, a designer raising awareness, and surprises from Pizza Hut.
The comeback of escentric molecules: Leading brand joins April's network
APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.
7 new men's fragrances on the shelf
The new season brings a wave of men’s fragrances that combine freshness, depth, and uncompromising charisma.
