Perfume
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
42,000 Israelis voted: These are the perfumes that conquered 2025
A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection
NIS 100 and this chic cocoa jacket in your closet
Brand news: Fashion that respects the Earth
Makeup collection for a luxury brand, an expanding series, facial cleansing, the brand that brings clinic-level treatments home while also caring for mature skin, and more new products.
Expanding dishes and delightful pastas
Brand news: Gifts with community value, a designer raising awareness, and surprises from Pizza Hut.
The comeback of escentric molecules: Leading brand joins April's network
APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.
7 new men's fragrances on the shelf
The new season brings a wave of men’s fragrances that combine freshness, depth, and uncompromising charisma.
Scents of success: Rihanna's new J'Adore campaign
At 36, Rihanna replaces Charlize Theron as the new face of Dior’s iconic J'Adore fragrance. Can the pop star breathe new life into the established brand?
Holiday fragrances: The perfect gift that lingers beyond the season
Discover the latest in luxury and niche fragrances for an unforgettable sensory experience that will linger long after the holiday season ends.
Chic fragrance sets for the new year
As the New Year approaches with a security twist, we’ve gathered the best fragrance sets to elevate the atmosphere in your safe room.
Beauty gift sets you'll love to receive this holiday
Ahead of Rosh Hashanah, we’ve gathered the best beauty and fragrance gift sets to elevate your holiday shopping, because if there’s one thing that remains steady in life, it’s holiday shopping.
Recommended boutique fragrances for men: Elevate your style
Luxurious, head-turning, and long-lasting – we’ve curated the most unique and elegant scents that will set you apart at your next holiday gathering.
De Kas Paris brings the scent of Paris to Israeli holidays
Looking for a holiday gift? The luxury brand launches a collection of candles and diffusers inspired by Paris, blending modern design with natural materials to offer a unique sensory home experience.
