Dead Sea

From a local idea to a global brand inspired by the Dead Sea

Rooted in Israel and active in 55 countries, the brand pairs the Dead Sea’s name recognition with market-specific strategies abroad

"Once customers discover it, they tend to keep buying.”
ISRAEL’S DESERTS are the opposite of boring. From the dramatic cliffs of the Judean Desert to the vast craters of the Negev and all the way south to the Red Sea shores of Eilat, the natural terrain here is as varied and striking as anything in the country’s lush North.

The Dead Sea isn’t dead: A winter hike through Israel’s most misunderstood landscape

Cone-shaped clay vessels, known as cornets, found across hundreds of sites in Israel and Jordan, February 27, 2026.

Israeli researchers crack century-old mystery of cone-shaped vessels found near Dead Sea - study

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Pnei Kedem: Where the view hooks you - and the community makes you stay


Saved by a square: A rainy-day miracle at Jerusalem’s Hebrew Music Museum

When rain shut down Dead Sea plans, the Hebrew Music Museum turned a Birthright setback into an unforgettable Jerusalem experience.

Kikar Hamusica: View of Jerusalem’s Music Square with its various restau rants and outdoor music performance spaces.

Israel's overlooked challenge: Environmental damage from two years of war - from the editor

As the war winds down, Israel faces a quieter crisis – environmental damage from Gaza to the Dead Sea, alongside long-neglected ecological failures now demanding urgent attention

Visitors walk across salt formations along the receding shoreline of the Dead Sea, a stark sign of the region’s growing environmental crisis.

Seeing sinkholes: How the Dead Sea’s collapse became a tourist draw

How one of the region’s worst environmental disasters has become a popular tourist excursion

Hikers trek past a cavernous sinkhole on the shores of the Dead Sea near Ein Gedi.

Next years 'critical' for Israel's earthquake preparedness, Israel Katz warns

After two recent earthquakes, Defense Minister Israel Katz ordered a multi year plan to fortify strategic sites, upgrade warnings, and clarify emergency authority roles.

Israeli security and rescue forces take part in an earthquake drill at Ziv Medical Center, Safed, northern Israel, December 23, 2025; illustrative.

Israel's Dead Sea area trembles as 4.2 magnitude earthquake felt

"Immediately go out into the open," the Home Front Command advised those in the area. "If not possible, enter [a] protected room or stairwell."

People enjoy a sunny day at the beach in the Dead Sea, on June 6, 2025.

Real quiet at the Dead Sea: The renovated spa that provides complete disconnection from the world

After a six-million-shekel renovation, the Oasis Spa Club Hotel unveils a renewed adults-only spa, featuring new treatments, calming spaces, and a quiet mineral designץ

Oasis Spa Club, Dead Sea.

The Dead Sea’s hidden plastic problem: A record of decades of waste - study

Plastic waste carried by flash floods has built up along the Dead Sea’s shrinking shore, creating natural rings that reveal decades of growing pollution.

Large quantities of plastic seen along the Dead Sea coastline.

You won’t believe how much a night costs at Isrotel’s new hotel – and why some are willing to pay

Isrotel invested NIS 128M in Kayma – a new hotel at the Dead Sea with only 40 suites, breathtaking design, and an infinity pool. The cheapest night? Almost NIS 2,700.

Isrotel Suite Balcony, Kayma Hotel.

Desert, love, and everything in between: The festival everyone’s talking about returns

The Tamar Regional Council invites you to a family festival on Nov 6-7 at Nahal Amatzia Park with Jimbo J, workshops, tours, attractions, and a stunning desert backdrop. Tickets at a symbolic price.

Sodom and Love Festival.

Dead Sea hotel worker conducted espionage for Iran, indictment charges

The defendant was allegedly contacted via Telegram last year and paid 12,000 shekels to carry out tasks for an Iranian agent.

 THE CONTRAST of white salt ‘mushrooms’ against the turquoise background of the Dead Sea creates an apocalyptic landscape.