Make up

The beloved makeup brand will be sold in physical stores near you

After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.

Adah
Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

 Idan Bar Shalit

"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist

 Careline

This innovation by Maya Kayy will make your summer


About pajama parties and end-of-year celebrations

Kenneth Cole helps those dealing with mental challenges, why everyone is flocking to Ofer Bilu center, "New Cinema" company plays it safe, while "Master Chef" brand upgrades the meal.

 A mac party concluded mac's holiday collection

PUPA launches for Valentine's Day, lipgloss & lip pencil in one product

Italian cosmetics brand PUPA presents its new makeup collection for Valentine's Day with a new line - a shiny lip gloss and a lip pencil in one product.

 glossy lipstick

Signed with a kiss: L'OREAL PARIS brand and Kendall Jenner launch lipsticks

The beauty brand L'OREAL PARIS launches in collaboration with the supermodel and fashion icon from the Kardashian family, Kendall Jenner, a series of long-lasting lipsticks.


New product for Valentine's: lipgloss & lip liner in one product

Italian cosmetic brand PUPA presents its Valentine's collection with a new line - a shiny lip gloss and lip liner in one product.


Carline launches Beauty: Maya Kay's Makeup Collection

Carline presents a new collaboration with model and brand ambassador, Maya Kay, resulting in a makeup collection created by the popular Survivor contestant from Season 12.


Netta Alchemister behind you: this is how you will get a "sunburnt" look

The skincare and beauty brand of businesswoman, entrepreneur and model Netta Alchemister and "Lilit Cosmetics" launches a new product for a sunburned look - yes, even in winter | all the details

 Neta Alchemister

Top eye creams of 2024

While eye cream can be a miracle worker, make sure to get a good night’s sleep to keep a youthful look to your eyes! 

 What are the best eye creams of the year?

Top five mascaras in Israel, 2024

This week, I’ll be taking a look at mascaras. I reviewed a dozen mascaras at varying price points that are sold in Israel.

 A woman applies mascara (Illustrative)

'Boycott Israel' sign hung at LUSH cosmetics store in Dublin

The British cosmetics chain is facing criticism due to the controversial sign.


In Israeli first, SACARA to implement AI in makeup world

The advanced service in the field of makeup also gives consumers the ability to virtually tailor their own iconic makeup look and easily discover the product required to create the desired look.