Make up

Waterproof makeup remover with A dual–phase formula for sensitive eyes

The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.

URIAGE
Adah

The beloved makeup brand will be sold in physical stores near you

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok

 Idan Bar Shalit

"Freeze your foundation" – the most surprising tips from Bobbi Brown's makeup artist


In Israeli first, SACARA to implement AI in makeup world

The advanced service in the field of makeup also gives consumers the ability to virtually tailor their own iconic makeup look and easily discover the product required to create the desired look.


L’Oréal launches Revitalift Clinical facial-care series

The campaign in Israel will be featured in the middle of July on television channels, in addition to a broad digital campaign and influencers on social networks.

The logo of French cosmetics group L'Oreal is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023.

L’Oréal Israel launches SkinCare Campus for content creators

The new SkinCare Campus will provide content creators with free training in the world of professional skincare.

 The L’Oréal Israel Group's new SkinCare Campus program will provide influencers and content creators with free training in the world of professional skincare education.

Why do most women in Israel over 20 wear makeup? - opinion

I’m rarely seen outside my own four walls without makeup these days; only first thing in the morning or last thing at night when I’m taking the dogs out.

 A MAKEUP organizer: ‘Makeup is now an essential part of my daily routine; without it, I feel bare,’ says the writer.

UK soccer team Arsenal's on-pitch sponsor is actually a skincare brand

As part of the sponsorship, the brand's logo will appear on the team's representative uniforms, the brand's presence will stand out on the signage at the Arsenal Club's Stadium.

 The Arsenal women's team (Illustrative).

Makeup for children contains highly poisonous chemicals - study

Poisonous chemicals that are often used in makeup are especially dangerous for children because of their undeveloped immune systems.

 Illustrative image of makeup.

Melina Taj on how travel helped her grow both personally and professionally

The beauty mogul shares how it has been integral to her business.


Valentine's Day gifts - Flowers, chocolate & hearts

We don’t have much to celebrate these days, so why not surround ourselves with love?

Max Brenner

Health and beauty pleasures to get you through lockdown

This week look for a new perfect scent, indulge in new ice cream flavors, add some glamour with Beyonce’s makeup and don’t forget to trim your beard in style.

New store “Cooks & Looks” was opened just in time for those of us who have realized corona is here to stay at least for a little while longer

Boy makeup comes to Israel

Beauty routines are finally being normalized for men

MEN ARE waking up to the importance of taking care of their skin. Pictured: Mimi Luzon silver mask facial.