Marketing

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team
 Artificial Intelligence words are seen in this illustration taken March 31, 2023

Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI

Itzik Gabay.

From a small dream to major brands: the story of Itzik Gabay and OIG

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Less hype, more results: How Nexus International became a $546M giant without ads


Manischewitz introduces Spam Gefilte fish

In anticipation of Passover, Manischewitz is introducing gefilte fish packed in cans like SPAM. Or is it?

 Gefilte fish

Google Pixel 7 review: Check out this flagship-grade device without the hefty price tag!


Dreaming about starting a business? Before you do anything, focus on marketing

Having a good product or service to sell is not enough - marketing capabilities are critical for establishing ventures in a dynamic environment.


Why is TikTok so popular in Israel?

A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.

 Assaf Sagy shares opening remarks at the 2022 Year on TikTok event

Israelis can now add themselves to the telemarketer 'no-caller list'

Sick of spam calls from telemarketers? If you live in Israel, you may be able to effectively block them out for good.

Benjamin Netanyahu on the phone with US President Joe Biden.

AI marketing start-up AutoLeadStar is helping small businesses fight corporate monopolies

CEO Aharon Horwitz is dedicated to promoting social impact through business; AutoLeadStar aims to do so by aiding local car dealerships.

 utoLeadStar's co-founders (left to right): Chief of Product Eliav Moshe, CEO Aharon Horwitz, CTO Yishai Goldstein

Well4Tech is seeking a second batch of promising health-tech startups

The Connecticut-based program aims to supply startups with networking and market expansion tools.

  A session for the first group earlier this year.

Women Entrepreneur Feature: Meet Michelle Taite

Taite will be interviewed on July 26 at the Women's Entrepreneurship Summit.

 Michelle Taite

How to be the best at marketing your business - interview

Capitolis, a Fin-Tech company, is backed by world-class venture capital firms and is used by more than 100 financial institutions. Meet the new global CMO, Alicia Tillman.

 Alicia Tillman, Capitolis CMO.

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