Marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
The A Brand to market hair growth supplement at JR Duty Free
Just one small change can give your home a whole new atmosphere
Adding a line or lines on furniture items, doors and sometimes even on the wall can completely change the ambiance, even if it's a minimalist change.
How can we connect Israel and the next generation in the digital era? - opinion
The Ethical Tribing strategy to connect Israel and the next generation is rooted in marketing and the use of social media.
L’Oréal Israel announces Brandstorm challenge winners
Manischewitz introduces Spam Gefilte fish
In anticipation of Passover, Manischewitz is introducing gefilte fish packed in cans like SPAM. Or is it?
Google Pixel 7 review: Check out this flagship-grade device without the hefty price tag!
Dreaming about starting a business? Before you do anything, focus on marketing
Having a good product or service to sell is not enough - marketing capabilities are critical for establishing ventures in a dynamic environment.
Why is TikTok so popular in Israel?
A recent survey found that 67% of TikTok users report discovering a new brand or product through the app, and TikTik videos were the third most credited driver of consumer purchases.
Israelis can now add themselves to the telemarketer 'no-caller list'
Sick of spam calls from telemarketers? If you live in Israel, you may be able to effectively block them out for good.
AI marketing start-up AutoLeadStar is helping small businesses fight corporate monopolies
CEO Aharon Horwitz is dedicated to promoting social impact through business; AutoLeadStar aims to do so by aiding local car dealerships.
