Marketing
US babycare brand under fire for sexualising children in viral marketing campaign
Products marketed by Frida were advertised with lines such as “fancy a quickie?” and “I get turned on easily.”
Furkat Kasimov’s fix for e-commerce returns: Sell confidence, not guesswork
Why major brands are tearing up the traditional PR playbook
How digital changed marketing, and how the gaming world reacted
Well4Tech is seeking a second batch of promising health-tech startups
The Connecticut-based program aims to supply startups with networking and market expansion tools.
Women Entrepreneur Feature: Meet Michelle Taite
Taite will be interviewed on July 26 at the Women's Entrepreneurship Summit.
How to be the best at marketing your business - interview
Capitolis, a Fin-Tech company, is backed by world-class venture capital firms and is used by more than 100 financial institutions. Meet the new global CMO, Alicia Tillman.
Personalized material: See you in print
Bank Hapoalim appoints Yigal Barkat as VP of Marketing
After serving in various senior marketing positions, Yigal Barkat has been appointed as VP of marketing at Bank Hapoalim.
Asaf Azulay becomes new marketing VP at Team8
Azulay had previously served as the Chief Marketing Officer at Bank Hapoalim.
Mul-T-Lock launches new branding strategy
The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.
Israeli sales demo platform Walnut raises $35 million in funding round
The company has grown 700% since its previous round and intends to use the capital to develop its product and expand its Israel, Europe, and US offices.
Here's how to run an influencers campaign - opinion
Have you ever stopped to think how many times a day you see content created by influencers?
Super Luxury Group is Setting the Gold Standard for Luxury Homes
