Marketing

The digital shift is here and businesses cannot afford to wait

The link as a market leader.

The Link team
 Artificial Intelligence words are seen in this illustration taken March 31, 2023

Tech talk: Tel Aviv-based team cracks the paid marketing paradox with AI

Itzik Gabay.

From a small dream to major brands: the story of Itzik Gabay and OIG

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Less hype, more results: How Nexus International became a $546M giant without ads


Bank Hapoalim appoints Yigal Barkat as VP of Marketing

After serving in various senior marketing positions, Yigal Barkat has been appointed as VP of marketing at Bank Hapoalim.

 The logo of Bank Hapoalim, Israel's biggest bank, is seen at their main branch in Tel Aviv, Israel July 18, 2016.

Asaf Azulay becomes new marketing VP at Team8

Azulay had previously served as the Chief Marketing Officer at Bank Hapoalim.

Team8 founder and managing partner Nadav Tzafrir, and incoming VP of marketing Azaf Azulay.

Mul-T-Lock launches new branding strategy

The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.

The new SMARTair lock system from Mul-T-Lock

Israeli sales demo platform Walnut raises $35 million in funding round

The company has grown 700% since its previous round and intends to use the capital to develop its product and expand its Israel, Europe, and US offices.

 Walnut founders Yoav Vilner (left) and Danni Freidland (right).

Here's how to run an influencers campaign - opinion

Have you ever stopped to think how many times a day you see content created by influencers?

 Social media: Instagram, Twitter, Facebook, LinkedIn, TikTok

Super Luxury Group is Setting the Gold Standard for Luxury Homes


Optica Halperin uses the biblical Moses to sell glasses - opinion

OUT THERE: Various ads here in the Jewish state play on guilt.

What's so wrong with glasses?

6 SEO Experts and Trends to Follow in 2021


Coronavirus: Focusing on local advertising, marketing and making goals

How to cope with the coronavirus financial crisis and emerge from it even stronger.

Bank Hapoalim

Brian Covey, an influencer who is kicking goals