Perfume

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE
Suede bag by Toledano

Even if we have to sell a kidney, this bag will be in our closet

FEMINA

Brand news: Market breaker and a tiger in the kitchen

New products for men

From the shower to the fragrance: The men’s product guide for winter 2026


Scents of success: Rihanna's new J'Adore campaign

At 36, Rihanna replaces Charlize Theron as the new face of Dior’s iconic J'Adore fragrance. Can the pop star breathe new life into the established brand?

 Rihanna

Holiday fragrances: The perfect gift that lingers beyond the season

Discover the latest in luxury and niche fragrances for an unforgettable sensory experience that will linger long after the holiday season ends.

 Perfumes

Chic fragrance sets for the new year

As the New Year approaches with a security twist, we’ve gathered the best fragrance sets to elevate the atmosphere in your safe room.

 Woman sprays perfume on her neck

Beauty gift sets you'll love to receive this holiday

Ahead of Rosh Hashanah, we’ve gathered the best beauty and fragrance gift sets to elevate your holiday shopping, because if there’s one thing that remains steady in life, it’s holiday shopping.

 Chloé

Recommended boutique fragrances for men: Elevate your style

Luxurious, head-turning, and long-lasting – we’ve curated the most unique and elegant scents that will set you apart at your next holiday gathering.

 Boutique fragrances for men

De Kas Paris brings the scent of Paris to Israeli holidays

Looking for a holiday gift? The luxury brand launches a collection of candles and diffusers inspired by Paris, blending modern design with natural materials to offer a unique sensory home experience.

 DE KAS PARIS candles

A sweet revolution: Cookies that tell a story

From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.

 Kinderini by Ferrero

Price gaps: Best network for buying perfumes for Rosh Hashanah

With Rosh Hashanah approaching, be aware of price differences in perfume departments that can exceed 50%. We sampled 15 products from three leading networks.

 Perfume, perfumes

Have you tried men's fragrances with hay and coriander?

Grooming brands are launching new products and fragrances, pushing ingredient lists to the extreme. Here's what we discovered.

 From the Tommy Hilfiger IMPACT TOGETHER campaign

What did we fantasize about this week? Shorts inspired by Maya Kay and the perfect fall bag

From a little black dress to a dreamy lip pencil, asymmetric denim shorts inspired by Maya Kay, and the most versatile bag for fall – here are this week's recommendations.

Choosing lipstick in makeup shop