Perfume
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
42,000 Israelis voted: These are the perfumes that conquered 2025
A boho cardigan and boots with a tiny heel that will add a few more compliments to your collection
NIS 100 and this chic cocoa jacket in your closet
A sweet revolution: Cookies that tell a story
From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.
Price gaps: Best network for buying perfumes for Rosh Hashanah
With Rosh Hashanah approaching, be aware of price differences in perfume departments that can exceed 50%. We sampled 15 products from three leading networks.
Have you tried men's fragrances with hay and coriander?
Grooming brands are launching new products and fragrances, pushing ingredient lists to the extreme. Here's what we discovered.
What did we fantasize about this week? Shorts inspired by Maya Kay and the perfect fall bag
From a little black dress to a dreamy lip pencil, asymmetric denim shorts inspired by Maya Kay, and the most versatile bag for fall – here are this week's recommendations.
Gucci unveils new fragrance: From floral celebration to feminine elegance
New product launches for summer 2024 include refreshing fruit juices, long-lasting makeup, and innovative skincare products. Discover the latest must-haves on the shelf!
The perfume of the new generation
Introducing KUNI: The innovative home scentware changing the ambiance with smart capsules. Enhance your living environment with ease and style.
Sweet and daring Tu B'Av: From chocolate pralines to handcuffs
Max Brenner's sweet gift boxes, bold Amour Cosmo Lychee cocktails, cherry-scented perfumes, sexy lingerie, and Pandora jewelry – we reviewed the best gifts for the Hebrew Valentine's Day.
It's not too late: Tu B'Av gifts we'd love for ourselves
This Tu B'Av, we're focusing on gifts we'd buy for ourselves. On the list: an aromatic perfume, exotic body oil, a fabulous travel kit, and a few other favorites we simply adore.
Dolce & Gabbana launches dog perfume: Luxury or absurdity?
Italian fashion house Dolce & Gabbana shocks the fashion world with a dog perfume. Is this the latest in luxury pet fashion, or a step too far? Veterinarians and dog owners are divided.
Brand news: Rihanna's renewal and Kenzo's tradition
Inspired by Italy's landscapes, Rihanna's innovation, floral beauty, protective body oil, back-to-school essentials, easy pizza clicks, and refreshing white wines.
