Advertising

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion

A divisive Super Bowl ad sparked outrage within the Jewish community - but did it succeed with the audience it was actually meant to reach?

Football fans glued to the TV to watch the Super Bowl ads
Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy

Times Square billboard targets PA 'pay-for-slay' policy

Zara store.

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients


Discount Bank launches a new campaign starring model Rotem Sela

The event was held at the 'Sheva' hall in Tel Aviv for senior employees of Discount Bank.

 Rotem Sela

Michal Herzog salutes diversity at awards ceremony

On Monday, President Isaac Herzog sat and listened as his wife Michal delivered the main address at the awards ceremony for diversity in advertising and marketing campaigns.

Michal Herzog

Aniview’s one-stop-shop bringing clarity to advertisers - opinion

It has now reached the point that Imperva’s Bad Bot Report estimates bots account for approximately 45% of all web traffic.

 A MAN PLAYS a game on a computer at an Internet cafe in Beijing.

Israel advances bill to ban cigarette ads in newspapers

The bill, sponsored by MK Mossi Raz (Meretz), would eliminate a loophole in the existing law that exempted newspapers from the prohibition of tobacco advertising. 

Cigarettes and ashtray, illustrative

Facebook to remove thousands of sensitive ad-targeting options

Facebook gave examples of targeting categories that would no longer be allowed on its platforms, such as 'Lung cancer awareness,' 'World Diabetes Day,' 'LGBT culture' and 'Jewish holidays.'

People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014.

T1 Advertising Propels Brands to 10 Figure Valuations


Tourism Ministry cancels summer campaign: 'Prices are too high already'

In light of the high prices for vacations in Israel, Yoel Razvozov has canceled local advertising campaigns calling for Israelis to vacation locally this summer.

Eilat Israel’s winter wonderland

The art of advertising a country

I thought I’d write about how commercial brands take advantage of the unique selling proposition of their country to benefit their brand.

The Eurovision Coca-Cola Gold Special/Limited Edition, Tel Aviv 2019

Ads emphasize coexistence between Arabs and Jews

As violence broke out between Arabs and Jews all over Israel during the past week, several commercials in recent days have emphasized the commitment to coexistence that many Israelis feel.

Jewish and Arab Israelis are seen holding a pro-coexistence rally in Tel Aviv, on May 13, 2021.

Gal Gadot gushes over new Smartwater drink

Much of the world could use the serenity these drinks promise after a year of the pandemic, although Gadot has managed to have a year of career highs in spite of COVID

GAL GADOT: I want to use my reach and my platforms to get to as many people and shed light on these amazing, incredible women’s stories.