Advertising

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.
 Israeli perspective on artificial intelligence (Illustrative).

How Taboola used Stripe to accelerate growth with international clients

 Popular social media app logos on a phone; illustrative

It’s time to insist on social algorithm transparency - opinion

 A comic illustration.

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion


Aniview’s one-stop-shop bringing clarity to advertisers - opinion

It has now reached the point that Imperva’s Bad Bot Report estimates bots account for approximately 45% of all web traffic.

 A MAN PLAYS a game on a computer at an Internet cafe in Beijing.

Israel advances bill to ban cigarette ads in newspapers

The bill, sponsored by MK Mossi Raz (Meretz), would eliminate a loophole in the existing law that exempted newspapers from the prohibition of tobacco advertising. 

Cigarettes and ashtray, illustrative

Facebook to remove thousands of sensitive ad-targeting options

Facebook gave examples of targeting categories that would no longer be allowed on its platforms, such as 'Lung cancer awareness,' 'World Diabetes Day,' 'LGBT culture' and 'Jewish holidays.'

People are silhouetted as they pose with mobile devices in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014.

T1 Advertising Propels Brands to 10 Figure Valuations


Tourism Ministry cancels summer campaign: 'Prices are too high already'

In light of the high prices for vacations in Israel, Yoel Razvozov has canceled local advertising campaigns calling for Israelis to vacation locally this summer.

Eilat Israel’s winter wonderland

The art of advertising a country

I thought I’d write about how commercial brands take advantage of the unique selling proposition of their country to benefit their brand.

The Eurovision Coca-Cola Gold Special/Limited Edition, Tel Aviv 2019

Ads emphasize coexistence between Arabs and Jews

As violence broke out between Arabs and Jews all over Israel during the past week, several commercials in recent days have emphasized the commitment to coexistence that many Israelis feel.

Jewish and Arab Israelis are seen holding a pro-coexistence rally in Tel Aviv, on May 13, 2021.

Gal Gadot gushes over new Smartwater drink

Much of the world could use the serenity these drinks promise after a year of the pandemic, although Gadot has managed to have a year of career highs in spite of COVID

GAL GADOT: I want to use my reach and my platforms to get to as many people and shed light on these amazing, incredible women’s stories.

Why investing in your digital presence is essential according to Zac Sheaffer

Zamage Clothing Utilizes Instagram for No-Cost High-Exposure Digital Advertising


Francis Volpe's Top Five Tips on Building Your Business's Digital Presence